Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. Enforce face-mask wearing for both employees and customers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. PR helps create buzz for your restaurant through media outreach,creating news and partnerships with influencers. This delicate balance can be achieved by building relationships with customers.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The website should promote your food and menu, display your logo, and advertise your promotions. The layout should be influenced by your logo, too.

Social Media 528

Social Media Small Business Advertising Food Order 528

EATER

DECEMBER 20, 2024

A Spanish restaurant selling pan dulce, its like a symbol of the fusion that took place here, and that mix of Spanish and Italian influences that became the cuisine of Argentina, where you cant really discern where Italy stops and where Spain starts, Caparrs says. Plaza Mayor Lines form outside Plaza Mayor in an undated photo.

Point of Sale 295

Point of Sale Merchandise Pricing Seasonal Menu 295

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. But if you can post some photographs of your customers enjoying your food, that’s a quick and easy way of advertising your brand.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

AUGUST 7, 2020

We used a blend of local PR, paid social advertising and social influencers to help spread the word that Meson was open and safe to visit. As Disney shut down and tourists stopped coming, it was imperative that we let our regular customers and locals know that we were still open and taking precautions.

Customer Service 474

Customer Service Advertising Influencer Take-out 474

The Rail

MARCH 25, 2025

Collaborate with Influencers and Local Media Teaming up with food bloggers, influencers , and local media outlets can amplify your restaurants moving announcement. A well-placed feature in a local newspaper or an engaging review from a popular influencer can significantly boost awareness and excitement for your move.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 22, 2024

Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers. Identify local influencers or food bloggers who align with your restaurant's brand and values. times more impactful than influencer content.

Book 195

Book Marketing Email Marketing Social Media 195

The Rail

FEBRUARY 7, 2025

Leveraging Influencer Collaborations Partnering with food bloggers and social media foodie influencers can be a boon for restaurants. Influencers have dedicated followers who trust their recommendations and reviews, leading to new business. Its crucial to pair with the right influencer, however.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Loyalty Program.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy. .”

SEO 507

SEO Website Management Email Marketing Online Ordering 507

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. The Wirecard Consumer Incentives Report found that over 90 percent of those surveyed cited loyalty programs as influencing behavior.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

OCTOBER 16, 2023

Source: *Causeway Solutions 2023 Dining Out and Household Spending Now that we know a little bit about overall dining habits, we looked at how people’s feelings and attitudes about other things influence their dining preferences. More than half of consumers (55 percent) said they would tolerate a one – ten percent price increase.

Fast Casual 531

Fast Casual Fine Dining 2023 Consumer Goods 531

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 420

Menu Seasonal Menu Front of House Café 420

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Looking regionally, the Midwest and South are on a caffeine kick, while the coasts are the most health-conscious.

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

OCTOBER 15, 2020

To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

JUNE 29, 2020

The other did not seem to be advertising a plan at all. Nearly three in four said health and safety was by far the biggest factor that might influence their decision to dine out in the coming months. Doing the Minimum Is Not Enough. That means it is incumbent on restaurants to make people feel safe.

Kitchen Safety 553

Kitchen Safety Customer Experience Website Management Mobile Ordering 553

Modern Restaurant Management

JUNE 18, 2020

Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Many other businesses, however, rose to the challenge and we saw a wealth of marketing messages and advertising that tapped into the themes of staying safe, doing our bit and supporting our communities. Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

SEPTEMBER 30, 2024

Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. We are starting to see this in the content creation space, for example, where content (menu items, food advertising, etc.) Technology is one way to make this happen.

2025 450

2025 Fast Casual Food Customer Experience 450

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers. "Organic growth" – what does that mean?

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335

Modern Restaurant Management

SEPTEMBER 28, 2022

“As the fandom in Esports continues to grow, QSR brands have been leaders in sponsoring teams, organizations and influencers,” said Michelle Harmon-Madsen, CMO, SponsorUnited. For the report, SponsorUnited's platform identified 47 active QSR brands buying sponsorships or media. In June, multinational Esports organization Gen.G

Social Media 450

Social Media Recruiting Influencer Design 450

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Conduct interviews with local food bloggers, influencers, or chefs, discussing their favorite dishes at your restaurant and their thoughts on the local food scene.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

APRIL 26, 2024

Even though the event has no trouble attracting crowds, the team does actively promote the festivities in a variety of ways including social media, email, billboard, digital advertisement, local radio, press and television, influencers, and social media collaboration with hired entertainment.

Social Media 294

Social Media Food Supply Events Entertainment 294

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 17, 2020

Nothing influences our performance more than the way we manage the human elements that flow through every aspect of our business. Their emotions influence their perspective and their decisions. Because marketing isn’t just about advertising; it’s about patience. But they are vulnerable to their thoughts.

Franchise 474

Franchise Franchising Operations Definition 474

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. Users don’t enjoy being bombarded with several advertisements from the same business. In the U.S.,

Social Media 243

Social Media Marketing Influencer Customer Service 243

ChowNow

FEBRUARY 7, 2025

Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Fast food chain Carl’s Jr. has a simple and readily identifiable brand, including a mascot, which gives it a family-friendly vibe.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

MAY 8, 2020

Outsider, authentic content can propel a brand in ways traditional advertising never could. Decisions, such as using influencers to create the voice a franchise can’t present from its own handle, lends to a powerful marketing tool today. None of the top performing content came from an in-house Popeyes platform.

Marketing 442

Marketing Franchise Franchising Social Media 442

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. One restaurant marketing tip is to find micro-influencers in your restaurant location, and host a micro-influencer free dinner party where you invite those with 2K+ followers for a night of fun and free food in your restaurant.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 4, 2024

This word-of-mouth advertising encourages people to try you out. Sincere interaction with customers is a great way to develop rapport with them, increase the chances they’ll become regulars, and influence them to suggest your restaurant to others. Then, they usually tell 10 people who will each tell 10 more people.

Restaurant Law 419

Restaurant Law Training Customer Service Customer Experience 419