Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. If web users can easily access this information, they’ll be more likely to make an in-person visit.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

FEBRUARY 14, 2022

Including this information in your business plan will show investors your location choice is an informed one. Also note whether they market via traditional media such as newspapers or subway ads, or if they only advertise online. Marketing Techniques. You’ll see what is working for your competitors, and what isn’t.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery. Advertise your delivery services. Proper advertising is required to reach out to more and more people.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

SEPTEMBER 21, 2023

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. You can do this by mail, phone, or email.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

EATER

DECEMBER 17, 2024

But rather than signaling greater industry transparency or a meaningful deviation from the diet fads of yore, much of this simply points to the lengths that advertisers and manufacturers will go to sell consumers more while educating them less on what exactly theyre putting into their bodies. Kat Thompson, associate editor

2024 269

2024 Food Food Supply Restaurant Law 269

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

JUNE 29, 2021

Restaurants should update their websites to reflect the 4th of July holiday and include detailed information like 4th of July menus and/or special pricing as well as customer reviews and ratings. Consider a Small Advertising Campaign. Having an effective SEO strategy around the 4th of July is just as important.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 21, 2021

Sophistication in DRV augmented QR readers enable end-users to scan codes seamlessly at a 150 to 1 distance ratio, giving consumers the ultimate social distancing solution, and access to the same information a restaurant is trying to display through its QR codes. Advertising Advantage. Attracting Customers.

Advertising 348

Advertising Social Media Technology Customer Experience 348

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. This information includes your location, hours of operation, menu, and reviews.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. What do they want?

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

JANUARY 28, 2022

The answers to these questions will inform your company's brand, and your brand informs all your branding decisions. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. Create a Company Website.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

FEBRUARY 11, 2021

The company discovered that bad actors are advertising their services on Telegram forums in order to purchase food and beverage orders at a reduced price, using stolen payment information on behalf of customers. Then, using these stolen payment methods, fraudsters are able to market their services in Telegram forums.

Delivery 474

Delivery Food Safety Online Ordering Food Supply 474

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Push Notifications.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

JANUARY 26, 2021

We’ve limited our capacity for indoor dining and are complying with social distancing mandates that are informed by local and state guidelines. We’ve also inserted a QR code into the dispenser’s advertising panel so that guests can view our menu digitally, eliminating the need for paper menus. Giving People Space.

Kitchen Safety 508

Kitchen Safety Food Safety Dine-in Delivery 508

ChowNow

MARCH 7, 2025

Customer data can help you improve operations and make more informed decisions about staffing and inventory. Email & SMS Lists : Captures guest information for direct marketing and can be used to send promotions, updates, or personalized offers. It improves operational efficiency. Optimize your menu based on sales trends.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

FEBRUARY 12, 2024

To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Real-Time Offers. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals. Listings are vital for guests who search online for places to dine out.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

OCTOBER 20, 2023

Using this data to inform marketing efforts brought significant success. New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers.

Marketing 379

Marketing Loyalty Program Email Marketing Coupons 379

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. Escape to Freight Island used appropriate colors and shared essential information attendees would need to know. Create some enticing advertising copy and then let Facebook Ads take care of the rest. The ad is visually engaging.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JANUARY 9, 2024

What stage of growth are you in and do you have the budget to fund traditional advertising? Understanding the conversion rates of each product by channel will inform you of which marketing tactics are working and which are not. Several other tips to make your brand/restaurant a success: Tell your story and make a connection.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Modern Restaurant Management

MARCH 17, 2021

They are compact in size but serve as a good starting point to advertise your restaurant. Window Decals and Clings : Window decals and clings are a smaller option to post around the restaurant to advertise things such as hours and specials. Hanging or Blade Signs : These are very common.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 362

Fast Casual Advertising Online Ordering Casual 362

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. This map links to state-by-state information, tools and updates covering state laws, regulations regarding closures as well as, eventually, re-openings. . Foodie Finds can be downloaded from the App Store at [link].

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

DECEMBER 3, 2024

In today's digital age, effective marketing for restaurants goes beyond traditional advertising. Restaurants can track guest preferences, booking patterns, and other metrics to inform their marketing decisions. The focus should be on creating memorable dining experiences that align with the festive spirit.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Customer Service 157

Modern Restaurant Management

JUNE 15, 2021

Digitizing your menus can have a powerful impact because the information is typically scraped online by third-party affinity sources, such as Yelp and TripAdvisor, who collect data for their customers. But one of the biggest digital investments restaurants can make is in advertising.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 450

Hospitality Download Website Management Customer Service 450

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

APRIL 9, 2020

Whether you have your own BCP or one provided by your HR or payroll partner, the right resources can provide trusted, verified information on workplace health and business continuity best practices, as well as market research to understand how businesses like yours are responding to the outbreak to proactively address the pandemic.

Leadership 558

Leadership Kitchen Safety Employee Relations Tip Distribution 558

Modern Restaurant Management

OCTOBER 15, 2020

Beyond unique creative, social media advertising can help your brand engage with new audiences. Knowing what percent of your customers go directly to your site/app can help inform your retargeting efforts and loyalty rewards going forward. Facebook’s 1.62 Are We Working with Multiple Delivery Providers?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). The combination of these elements not only informs but also emotionally engages your audience.

Communication 471

Communication Franchising Franchise Leadership 471

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition.

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

APRIL 5, 2021

Gen Z processes information faster than they’re given credit for, and brands who want to engage with them must get their message out as early as possible. The key was their willingness to try new things to advertise their opening, especially with different types of technology. Translation?

Marketing 443

Marketing Coupons Consumer Goods Small Business 443