EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat.

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Sustainability Sourcing Consumer Goods Seasonal Menu 323

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners.

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Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Try offering a discount in exchange for some of their information. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Let me walk through a few of these changes.

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7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Loyalty Rewards.

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Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62

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Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Using this data to inform marketing efforts brought significant success. At the same time, restaurants need these insights to compete today.

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Marketing Loyalty Program Email Marketing Coupons 379

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

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Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. I predict we'll see foot-traffic studies rise in importance as a method to measure advertising success for QSR brands.

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2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

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ChowNow

SEPTEMBER 30, 2020

In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program. To entice your customers to come back, offer them access to a restaurant loyalty program of your own. According to ChowNow Internal Data, diners with loyalty memberships order 2.5x

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

7 Shifts

OCTOBER 22, 2024

Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches. Once you’ve done this, ensure that all the information on your profile is accurate to build trust.

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Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 12, 2025

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Staying on top of industry trends can help you make informed marketing decisions. Reach a wider audience with online advertising.

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2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Email Marketing Ideal for building loyalty with repeat customers through special offers and updates.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Loyalty programs Who doesn’t love free stuff?

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Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Blockchain technology can allow companies to offer loyalty schemes. It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing.

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Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time."

Marketing 471

Marketing Email Marketing Social Media Coupons 471

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

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Modern Restaurant Management

JUNE 10, 2020

The problem: using historical information and once-proven strategies is no longer the safest bet for success. One channel in particular played this role well: paid social advertising. And in this economic climate, restaurants can ill-afford long-running losses. Yet, restaurants still need to take some risk and market themselves.

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Marketing Social Media Email Marketing Loyalty Program 494

7 Shifts

OCTOBER 9, 2019

And if that information isn’t there, people will go somewhere else. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. That’s why digital marketing is so important.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

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Loyalty Program Customer Service Social Media Customer Experience 219

Modern Restaurant Management

APRIL 2, 2020

One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business. The site will be continually updated to provide Southern Glazer’s customers with a one-stop-shop for the latest information as the COVID-19 pandemic continues to evolve.

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Employee Relations Healthcare Online Ordering Customer Service 516

SpotOn

NOVEMBER 21, 2024

With this information, you'll know how many employees to schedule and how many food supplies to order. Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising.

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Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurants that aren't already offering some kind of loyalty program should consider creating one, especially as consumers' grip on their wallets have tightened. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests. Small Business Recovery. ” Holiday Traffic.

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7 Shifts

OCTOBER 31, 2022

A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience. Marketing plan and channels. Restaurant Business Plan Template.

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Point of Sale Back of House Document Download 397

Indoor Media

FEBRUARY 15, 2021

We scoured a successful restaurant study to bring you all the most important information in one clear guide. The information was collected from thousands of restaurants around the country, identifying the biggest challenges for restauranteurs and how to overcome them.

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Loyalty Program Email Marketing Advertising Small Business 148

Modern Restaurant Management

DECEMBER 16, 2021

We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Our loyal Taco Junkies go crazy for our Taco of the Month program, and our 2022 line up is nothing short of Damn Good. Kari Hensien, RizePoint CEO.

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2022 Food Supply Back of House Kitchen Safety 450

The Rail

MARCH 21, 2023

By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff. This information can enhance the overall dining experience and increase customer satisfaction.

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Social Media Email Marketing Front of House Customer Experience 278

Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

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Modern Restaurant Management

FEBRUARY 18, 2020

As the owner of a food establishment, this is very valuable information to you. We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyalty programs. Reduce theft.

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Mobile Ordering Front of House Customer Service Customer Experience 539

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. Understanding this, your diners often rely on your account page to get the latest information about your business. Reach new diners with social media advertising.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

APRIL 20, 2021

. “Hospitality operators should be prepared to meet this demand — both from an operational and technological standpoint — to keep guests safe and provide the types of hospitality experiences that will foster long-term loyalty with customers. ” Optimism Is Returning. Paytronix Systems, Inc.,

2021 473

2021 Online Ordering Mobile Ordering Guest Recovery 473

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

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Modern Restaurant Management

DECEMBER 28, 2020

such as using mobile messaging to keep customers informed while their food is being prepared and provide a mechanism for informing restaurants when they have arrived to pick up their order. Combine consumer behavior and advertising trends to unlock opportunities.

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7 Shifts

JULY 25, 2024

optional embed: [link] ] Customers who wear or use your branded products act as walking advertisements, spreading the word about your restaurant. Loyalty programs and gift cards With so much competition these days, restaurants must find ways to build customer loyalty and drive repeat business.

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