7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Loyalty & Rewards Programs : Provides customer contact details, repeat visit behavior, and redemption patterns. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? After all, if diners can get a $5 meal deal anywhere, brands must give them a reason to choose their $5 meal deal.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

APRIL 9, 2025

Maintaining brand consistency : It is essential to ensure that franchisees adhere to operational systems and complete training programs to avoid inconsistencies across the brand. Operations : Upon signing, owners and managers receive an initial three-day classroom training and a three-week in-restaurant training program.

Franchise 221

Franchise Franchising Loyalty Program Training 221

Modern Restaurant Management

JANUARY 24, 2024

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Digitize your loyalty program instead of relying on traditional plastic loyalty cards. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Get your digital ducks in a row: Your app, loyalty program, and digital ordering solution are just as important as when restaurants were closed.

Fast Casual 493

Fast Casual Dine-in Casual 2022 493

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Pizza chain &pizza, was able to double registration for its loyalty program by making a switch to a frictionless sign-up.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. There are several factors to consider.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

ChowNow

SEPTEMBER 30, 2020

In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program. To entice your customers to come back, offer them access to a restaurant loyalty program of your own. According to ChowNow Internal Data, diners with loyalty memberships order 2.5x

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

MARCH 27, 2024

Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” Firetype Chocolate used to offer free pieces of chocolate as part of a birthday program at its home within Thornes Marketplace in Northampton, Massachusetts.

Sustainability 329

Sustainability Sourcing Consumer Goods Seasonal Menu 329

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

APRIL 4, 2025

That interaction might seem small in the moment, but over time, it adds up to something bigger: loyalty. It also opens the door to loyalty programs and personalized marketingthings that are hard or impossible to do through third-party platforms. No commission fees means more money in your pocket.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials. This can help to build customer loyalty and drive repeat business.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Email Marketing Ideal for building loyalty with repeat customers through special offers and updates. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Loyalty programs Who doesn’t love free stuff?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. For instance, if you're advertising a limited-time offer, emphasize urgency by using phrases like "Only available this week" or "Book now before we sell out."

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

AUGUST 15, 2024

The short-term costs of a comprehensive training program may be high but the investment will pay handsome dividends in the long run. Temporary staffing helps save on training costs as the staffing agencies are responsible for designing, delivering, and reviewing training programs.

Loyalty Program 448

Loyalty Program Hiring Point of Sale Recruiting 448

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards. Did you know that it’s possible to use gift cards as a loyalty card? Customer loyalty is trending, and your restaurant gift cards will help you generate it.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Indoor Media

OCTOBER 14, 2020

Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program. Research shows that 79% of consumers look for deals in loyalty and reward programs before making a purchase. How to Start an Auto Repair Loyalty Program.

Loyalty Program 148

Loyalty Program Email Marketing Social Media Customer Service 148

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Blockchain technology can allow companies to offer loyalty schemes. It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Consumers Love Loyal Eighty-five percent of consumers are joining loyalty programs, and restaurant merchants know they need to capitalize. According to the 21st Annual U.S.

2024 492

2024 Loyalty Program Food Order 2030 492

ChowNow

FEBRUARY 12, 2025

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Build and Segment Your Email List : Collect emails from customers who order online, make reservations, or join your rewards program.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time."

Marketing 471

Marketing Email Marketing Social Media Coupons 471

The Rail

FEBRUARY 7, 2025

These storytelling elements make the experience more memorable and encourage customer loyalty. Highlighting Loyalty Programs Combining video marketing with loyalty programs can improve your restaurants visibility and retention.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530