ChowNow

MARCH 25, 2020

That’s why we’re excited to introduce a new, free loyalty program for your restaurant. What is ChowNow’s new loyalty product? ChowNow’s new loyalty product is a membership program between diners and your restaurant. ChowNow’s new loyalty product is a membership program between diners and your restaurant.

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7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. Use a loyalty program to keep customers engaged.

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Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns. Digital loyalty programs extend beyond transactions.

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7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Modern Restaurant Management

JANUARY 24, 2024

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Digitize your loyalty program instead of relying on traditional plastic loyalty cards. Another option for personalization?

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Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. How should brands be using GenAI targeting to better engage with guests and build loyalty? Why emotion?

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7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Make your meals to go Whether you’re a college goer or settled into a career, life is busy.

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Indoor Media

FEBRUARY 15, 2021

The research report emphasized that “Successful restaurants use extensive and continued training programs customized to the modern learner to improve information retention.” How Much Tech Is Enough? Interestingly enough, one of the biggest concerns for guests was “Loyalty Programs.”

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Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? After all, if diners can get a $5 meal deal anywhere, brands must give them a reason to choose their $5 meal deal.

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Loyalty Program Mobile Ordering Coupons Customer Experience 179

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

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Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

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7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business. Marketing plan and channels.

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Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Reward Loyal Customers.

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Get your digital ducks in a row: Your app, loyalty program, and digital ordering solution are just as important as when restaurants were closed.

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Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Pizza chain &pizza, was able to double registration for its loyalty program by making a switch to a frictionless sign-up.

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Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners.

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Modern Restaurant Management

MARCH 27, 2024

Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

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Modern Restaurant Management

DECEMBER 28, 2020

With technology at the forefront of restaurant operations, we think there will be an increase in branded mobile apps along with a rise in loyalty programs. I predict we'll see foot-traffic studies rise in importance as a method to measure advertising success for QSR brands. Raquel Rosenthal, CEO, Digilant.

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Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

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Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

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ChowNow

SEPTEMBER 30, 2020

In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program. To entice your customers to come back, offer them access to a restaurant loyalty program of your own. According to ChowNow Internal Data, diners with loyalty memberships order 2.5x

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Loyalty Program Marketing Email Marketing Social Media 158

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Loyalty Cards. Members-only programs not only create proud, card-carrying members, they build—and reinforce—customer loyalty.

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Coupons Advertising Loyalty Program Consumer Goods 78

7 Shifts

JULY 25, 2024

optional embed: [link] ] Customers who wear or use your branded products act as walking advertisements, spreading the word about your restaurant. Loyalty programs and gift cards With so much competition these days, restaurants must find ways to build customer loyalty and drive repeat business.

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7 Shifts

OCTOBER 22, 2024

Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. For instance, if you're advertising a limited-time offer, emphasize urgency by using phrases like "Only available this week" or "Book now before we sell out."

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Book Marketing Email Marketing Social Media 195

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. Where you can, make sure to adopt smart, local advertising. Read on for some of our best local advertising strategies and how to customize your online advertising to target customers in your area.

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Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

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Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62

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Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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7 Shifts

FEBRUARY 8, 2024

You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program. Point-of-sale, inventory, loyalty, online ordering, and marketing software rolled into one app — just to name a few. Get a Demo 6. Apple | Android 12.

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Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. You should consider creating a rewards program that gives an incentive to return soon.

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Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials. This can help to build customer loyalty and drive repeat business.

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Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

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Marketing Loyalty Program Email Marketing Coupons 151

Indoor Media

JUNE 28, 2021

The answer, as with any business, is advertising. The answer is with a multi-channel advertising strategy. However, if your friend, someone on the radio, and one of your customers all recommend that restaurant, plus you see an advertisement in the local paper, you’re going to be curious.

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