Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

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7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Indoor Media

OCTOBER 14, 2020

Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program. Research shows that 79% of consumers look for deals in loyalty and reward programs before making a purchase. How to Start an Auto Repair Loyalty Program.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

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7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Mad Mobile

JUNE 7, 2024

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Microtargeting and personalization play a significant role in digital marketing.

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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ChowNow

MARCH 25, 2020

That’s why we’re excited to introduce a new, free loyalty program for your restaurant. What is ChowNow’s new loyalty product? ChowNow’s new loyalty product is a membership program between diners and your restaurant. ChowNow’s new loyalty product is a membership program between diners and your restaurant.

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Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. After all, if diners can get a $5 meal deal anywhere, brands must give them a reason to choose their $5 meal deal.

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? million members in its loyalty program as of October 2021.

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Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. How should brands be using GenAI targeting to better engage with guests and build loyalty? Why emotion?

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Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns. They foster genuine connections.

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Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

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ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

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7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

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ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

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Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Digitize your loyalty program instead of relying on traditional plastic loyalty cards.

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Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

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The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

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The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

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SpotOn

NOVEMBER 21, 2024

Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising. Choose a loyalty program that works with your POS to simplify sign-ups and reward redemptions.

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Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

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Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.

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Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

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Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Indoor Media

FEBRUARY 15, 2021

When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing. The research report emphasized that “Successful restaurants use extensive and continued training programs customized to the modern learner to improve information retention.”

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Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. As a result, your marketing will become more effective and efficient.

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