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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your SEO score is like a ranking for potential customers.

Marketing 418
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Loyalty Rewards. Engagement on Social Media. Email Marketing.

Marketing 397
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Creating an SEO-optimized website. Getting New Customers (Acquisition).

Seating 221
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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Then, after about 5 purchases, you can give them a free drink upgrade or a free dessert.

Marketing 195
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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Content Diversity: Share Your Story Boost SEO and engagement by: Sharing the history of signature dishes.