Modern Restaurant Management

APRIL 9, 2021

In businesses with high turnover – think, food or retail – managers spend a good portion of their time on hiring. It’s important for hiring managers to understand the shape of their candidate funnel and where there may be leakage. Are a lot of candidates getting interviews but very few actually getting hired?

Hiring 474

Hiring Management Management Retail 474

Modern Restaurant Management

FEBRUARY 18, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. This data then helps brands understand which creative and programs deliver the best ROI.

Advertising 324

Advertising Website Management Consumer Goods Events 324

Modern Restaurant Management

APRIL 25, 2022

With proper loyalty program management, you will be able to improve your sales as well as customer engagement. This way, loyalty program management allows businesses to increase their sales. #3. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

Loyalty Program 546

Loyalty Program Advertising Point of Sale Customer Service 546

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." " Among the highlights: The report found QSRs using demographic data in their loyalty programs were nearly twice as likely to continue running targeted promotions and LTOs, compared to those that did not.

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. Want to promote a social post instead of creating an ad?

Social Media 539

Social Media Advertising Online Ordering Travel 539

Modern Restaurant Management

APRIL 9, 2025

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Joe Gale What are the key challenges for the franchising landscape?

Franchise 221

Franchise Franchising Loyalty Program Training 221

Modern Restaurant Management

FEBRUARY 1, 2023

And in 2023, that’s the problem most hiring managers in the restaurant industry are facing. ” In a 2022 Toxic Work Environment Report , “CareerPlug found that 52 percent of employees in the restaurant and food services industry do not feel like their manager genuinely cares about them/their performance at work.

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. Wendy’s managed to show 38 percent fewer, Pizza Hut 39 percent, Starbucks 41 percent, Taco Bell 42 percetn, and McDonald’s 46 percent. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

NOVEMBER 8, 2023

Most restaurants, however, are still trying to manage their operation based on their outdated business plans, SOPs, and vague key performance indicators (KPIs). Panicked at first, some restaurant and F&B operations managed to adjust. Even dress codes are more relaxed. But the expectations of guests and owners did not change.

Recruiting 474

Recruiting Guest Recovery Advertising Food Supply 474

Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. Today the challenge has become making the case for advertisers on CTV. What is AI-powered emotional targeting? Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

NOVEMBER 22, 2021

The solution for an increasing number of marketers is online reputation management. Managing brands online is rapidly growing in importance, particularly in this pandemic business environment. But how dining establishments manage the review process varies widely. How to Attract, Convert and Delight Diners.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Managing cash flow can be difficult for seasonal businesses. Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This can be done through advertising and public relations portals. What is an example of how you’ve changed a restaurant concept and what lessons you learned?

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

APRIL 9, 2020

It’s likely no restaurant owner or manager has experienced a situation of this magnitude in their lifetime. No clear roadmap exists for how restaurant managers and HR professionals should address the issue and communicate with their teams. Allow Flexibility to Manage an Evolving Situation. Step Up Cleaning and Sanitation.

Leadership 558

Leadership Kitchen Safety Employee Relations Tip Distribution 558

Modern Restaurant Management

NOVEMBER 16, 2022

Amazon, for instance, is advertising sign-on bonuses of up to $3000 for seasonal help. Each year, we hear from restaurant general managers how frustrated they are about staff jumping to retail jobs over the holidays. How can restaurants compete with these high-paying jobs?

Retail 558

Retail Hiring Recruiting Insurance 558

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Point of Sale Social Media Supplies 481

Modern Restaurant Management

DECEMBER 3, 2024

To learn what restaurant operators can do to provide a better guest experience and maximize profits this holiday season, Modern Restaurant Management (MRM) magazine reached out to Matt Tucker, Head of Tock. In today's digital age, effective marketing for restaurants goes beyond traditional advertising.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

FEBRUARY 18, 2025

Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. This valuation also assumes you have a single location without the infrastructure to manage or scale multiple units. You need to have a long-standing social media presence.

Social Media 432

Social Media Book Back of House Take-out 432

Restaurant Business

APRIL 9, 2025

They rely on technology to help with day-to-day tasks like managing revenue and inventory, and to fill in labor shortage gaps. Their kiosks also offer benefits like upselling, advertisements, multi-language support, and inventory management. And they do this all with the GRUBBRR Guarantee.

Take-out 191

Take-out Technology Fast Casual Inventory 191

Modern Restaurant Management

APRIL 28, 2022

The concern for eating out is fading, however, almost one-third still have apprehensions about going to a restaurant, according to new research conducted by Provoke Insights provided exclusively to Modern Restaurant Management (MRM) magazine. This includes one-fifth of diners who are overall eating out less.

Food Supply 471

Food Supply Magazine Advertising 2022 471

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

AUGUST 31, 2022

Gift cards are easily accessible, offering restaurants free advertising. Managing a gift card program comes with many nuances, and without the proper resources in place, it can seem like a large undertaking for a restaurant of any size or at any point of its lifecycle. Who will make sure our gift card program is compliant?

Restaurant Law 520

Restaurant Law Fine Dining Point of Sale Customer Service 520

EATER

DECEMBER 20, 2024

In Argentina, theres no such thing as less is more, says Federico Yahbes, Plaza Mayors longtime manager and the restaurant owners son. The consistency of Plaza Mayors pan dulce is an achievement, because it means the restaurant has managed to weather decades of tempestuous swings and product shortages in Argentinas chaotic economy.

Point of Sale 291

Point of Sale Merchandise Pricing Seasonal Menu 291

Modern Restaurant Management

MAY 20, 2020

Most restaurant managers probably have an informal referral system in place. You can advertise on their job boards, or even go analog with paper flyers. Knowing restaurant owners and managers, they are always busy. Each of these factors mean restaurant owners may have to hire — and hire fast. Leverage Referrals.

Hiring 563

Hiring Reference Advertising Management 563

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. Local Promotional Planning.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. Analyze The Data When managing an online presence, data is your best friend.

Social Media 493

Social Media Website Management SEO Customer Experience 493

The Rail

APRIL 14, 2025

Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion. By raising operating capacity, you can maintain efficiency while satisfying rising market needs.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130