Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Doing the Minimum Is Not Enough. The Best Defense is a Good Offense.

Kitchen Safety 553

Kitchen Safety Customer Experience Website Management Mobile Ordering 553

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 530

Website Management Guest Recovery Customer Service POS 530

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This can be done through advertising and public relations portals. What is an example of how you’ve changed a restaurant concept and what lessons you learned?

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. Wendy’s managed to show 38 percent fewer, Pizza Hut 39 percent, Starbucks 41 percent, Taco Bell 42 percetn, and McDonald’s 46 percent. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

ChowNow

APRIL 4, 2025

This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

MAY 14, 2020

This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 450

Hospitality Download Website Management Customer Service 450

Modern Restaurant Management

NOVEMBER 3, 2022

Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective. Download the QR code, and add it where relevant to your print advertising process.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Whatever your story is, share it through your website, menu descriptions, and social media to build a stronger emotional connection with your audience.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Website metrics can help measure how many people come to your website on average a month.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 379

Marketing Loyalty Program Email Marketing Coupons 379

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

JULY 28, 2020

Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Through the use of features such as application performance interfaces (APIs), these digital platforms extend far beyond your brick-and-mortar location or advertising efforts. As the U.S.

Customer Experience 554

Customer Experience Online Ordering Mobile Ordering Customer Service 554

Modern Restaurant Management

AUGUST 15, 2024

One smart idea is investing in software that can schedule employees’ working hours, manage HR processes, prepare payroll, analyze labor data, and monitor employee attendance. Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention.

Loyalty Program 448

Loyalty Program Hiring Point of Sale Recruiting 448

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Change management needs to be a top priority. John Moezzi, National Account Manager, Sharp NEC Display Solutions. Lexi Sydow, Senior Insights Manager, App Annie. Here are their responses.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app. Ensure that your digital presence, including your website, social media, and mobile app, is consistent.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

OCTOBER 22, 2021

You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

Social Media 493

Social Media Advertising Events Customer Experience 493

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. You may not think about it as being so important for restaurants, but stop and think about some brands in particular.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

APRIL 5, 2021

A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. The previous location near them had former management issues, in addition to struggling to get more people in the door.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

DECEMBER 30, 2020

spent per order, on average, across restaurant websites. In total, diners donated over $360,000 directly to restaurants and their staff through their websites and purchased over $90,000 in gift cards. After the holidays, focus on inventory management improvements and keep inventory lean. Invest early in digital marketing.

2020 528

2020 Merchandise Retail Point of Sale 528

EATER

FEBRUARY 10, 2022

In a FAQ on the company website , DoorDash is very clear that its new financing product is a cash advance, not a traditional loan. In October 2021, DoorDash launched an advertising program that enabled restaurants to create paid “Sponsored Listings” to promote their businesses, just like Postmates and its parent company, Uber.

Cash Management 279

Cash Management Point of Sale Online Ordering Advertising 279

Modern Restaurant Management

JUNE 30, 2021

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. Legislation. Restaurant Revitalization Fund Replenishment Act Introduced : On June 8, 2021, a bipartisan group of Senators and U.S. Litigation.

2021 474

2021 Restaurant Law Kitchen Safety Food Safety 474

Modern Restaurant Management

MAY 21, 2020

So send out emails, revamp your social media pages, put up the new menu and deals on your website, and do all else you can to announce the reopening of your restaurant. Make caution part of your branding and incorporate the language on your website. The chances are that your patrons are tired sitting around at their homes.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147