Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

FEBRUARY 18, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. ” The full assessment of Super Bowl LV ads is available on the EDO website. To listen, click here.

Advertising 129

Advertising Website Management Consumer Goods Events 129

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 22, 2019

Link your official website in the space provided. Social Media Management The bulk of your efforts on Instagram will be concentrated into social media management for your restaurant. 5) Try Social Media Advertising Want to get more eyes on your dishes? Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 197

Social Media Website Management SEO Customer Experience 197

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Culinary Cues

AUGUST 31, 2024

When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Doing the Minimum Is Not Enough. The Best Defense is a Good Offense.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. Managing your campaign is the hard part.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. Wendy’s managed to show 38 percent fewer, Pizza Hut 39 percent, Starbucks 41 percent, Taco Bell 42 percetn, and McDonald’s 46 percent. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 180

Social Media Mobile Ordering Advertising Website Management 180

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

MAY 14, 2020

This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Indoor Media

SEPTEMBER 23, 2020

If your website isn’t converting visitors into leads, then it’s not doing its job. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for. What Types of Online Chat Can I Add to My Website? Website visitors type in a message.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Create a website.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 180

Hospitality Download Website Management Customer Service 180

Modern Restaurant Management

NOVEMBER 3, 2022

Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective. Download the QR code, and add it where relevant to your print advertising process.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Not only that, 34% of consumers choose where to dine based on peer-reviewed websites.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Website metrics can help measure how many people come to your website on average a month.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 151

Marketing Loyalty Program Email Marketing Coupons 151

Modern Restaurant Management

JULY 28, 2020

Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Through the use of features such as application performance interfaces (APIs), these digital platforms extend far beyond your brick-and-mortar location or advertising efforts. As the U.S.

Customer Experience 221

Customer Experience Online Ordering Mobile Ordering Customer Service 221

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app. Ensure that your digital presence, including your website, social media, and mobile app, is consistent.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

AUGUST 15, 2024

One smart idea is investing in software that can schedule employees’ working hours, manage HR processes, prepare payroll, analyze labor data, and monitor employee attendance. Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention.

Loyalty Program 179

Loyalty Program Hiring Point of Sale Recruiting 179

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Creating an SEO-optimized website.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Change management needs to be a top priority. John Moezzi, National Account Manager, Sharp NEC Display Solutions. Lexi Sydow, Senior Insights Manager, App Annie. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

OCTOBER 4, 2021

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. You must be the business owner or an authorized manager or representative. However, keep in mind that not all reviews are positive.

Advertising 78

Advertising Social Media Website Management Small Business 78