Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

ChowNow

JANUARY 25, 2022

Mobile ordering apps have been rapidly growing in popularity over recent years. Between 2016 and 2018, usage of food ordering apps grew by 140 percent. Now that the COVID-19 pandemic has accelerated the adoption of ordering technology, apps have become critical for restaurants. That’s a much easier order to get.”.

Mobile Ordering 195

Mobile Ordering Ordering Online Ordering Download 195

Modern Restaurant Management

MAY 28, 2020

Recent surveys show that Americans are less likely now to visit restaurant locations, order takeout or get food delivered to them. They have focused on mobile, the device near and dear to all of us. Why Is Mobile Ideal? Mobile devices have gone from being the second screen to now the main screen in the house.

Mobile Ordering 452

Mobile Ordering Point of Sale Back of House Download 452

Modern Restaurant Management

DECEMBER 31, 2024

However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. “While working takeout, people drove by and said, ‘I saw the van, I called the number, I need a takeout order for tonight.’

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

DECEMBER 8, 2020

The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal? But it also added an extra step.

Delivery 492

Delivery Menu Mobile Ordering Online Ordering 492

Modern Restaurant Management

OCTOBER 2, 2024

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. If everyone is advertising “value,” is it really value?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

JULY 28, 2020

Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobile ordering. Even though digital can help with ordering, a courteous greeting can go a long way.

Customer Experience 554

Customer Experience Online Ordering Mobile Ordering Customer Service 554

7 Shifts

OCTOBER 22, 2024

Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique. Dram shop law.

Insurance 474

Insurance Food Truck Food Mobile Ordering 474

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Run an app only promotion.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 370

2021 Mobile Ordering Online Ordering Download 370

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 362

Fast Casual Advertising Online Ordering Casual 362

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. This will require developers and publishers to obtain permission from users prior to using the mobile ad ID for ad tracking. A majority of restaurants have shut down in-person dining and are relying more heavily on online orders and delivery.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

MARCH 3, 2020

The California wage order at issue defined as “the time during which an employee is subject to the control of an employer and includes all the time the employee is suffered or permitted to work, whether or not required to do so.” Legislation.

2020 305

2020 Restaurant Law Employee Relations Mobile Ordering 305

Modern Restaurant Management

NOVEMBER 22, 2022

However, limited budgets and resources necessitate thoughtful hiring decisions in order to reduce wasted time and costs on advertising positions or training new hires. Below, we review five common mistakes recruiters make when hiring seasonal workers and how to prevent them in order to reach your yearly goals.

Hiring 514

Hiring Recruiting Employee Relations Mobile Ordering 514

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

FEBRUARY 12, 2025

The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. Customers still need to get up close and personal in order to scan the code, sometimes in spite of social distancing guidelines. Advertising Advantage. Restaurants operate on thin margins and every penny counts.

Advertising 348

Advertising Social Media Technology Customer Experience 348

ChowNow

NOVEMBER 25, 2020

Mobile ordering apps have been rapidly growing in popularity over recent years. Between 2016 and 2018, usage of food ordering apps grew by 140 percent. Now that the COVID-19 pandemic has accelerated the adoption of ordering technology, apps have become critical for restaurants. That’s a much easier order to get.”.

Ordering 286

Ordering Mobile Ordering Online Ordering Download 286

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

AUGUST 15, 2024

Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention. These machines will save time and usually do a more thorough cleaning than their human counterparts.

Loyalty Program 448

Loyalty Program Hiring Point of Sale Recruiting 448

Modern Restaurant Management

MAY 8, 2020

88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 442

Marketing Franchising Franchise Social Media 442

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

ChowNow

MARCH 8, 2022

I don’t know about you, but the discount code “123get50percent0FF456” wouldn’t necessarily have me reaching for my phone to place an order. Restaurants that advertised as a “PokeStop” were suddenly flooded with hungry gamers. Does your restaurant have a mobile ordering app ? Is there a holiday coming up? Patrick’s Day.

Mobile Ordering 370

Mobile Ordering Online Ordering Customer Service Demo 370

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives. Recreating the on-premise at home.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

SEPTEMBER 16, 2020

Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Extra side, desert, take-home dressing, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

NOVEMBER 20, 2019

According to Statista , at the start of 2018, there were 86,630 registered/recorded enterprises in the restaurant and mobile foodservice industry in the United Kingdom. Ensure Your Website is Mobile Friendly. Advertise in-restaurant specials, competitions, and even themed evenings. Let’s Talk About Organic Growth.

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Bring in new diners with these strategies, including using multiple restaurant ordering channels. Create a digital menu.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

Restaurant Business

NOVEMBER 7, 2024

The drive-thru beverage chain said its same-store sales increased 2.7%, thanks to mobile ordering, loyalty, advertising and rubber ducks. The stock closed up 28% on Thursday.

Mobile Ordering 264

Mobile Ordering Advertising Beverage Ordering 264

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352