The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement efficient cooking methods, improve workforce scheduling, and use technology for order processing.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

AUGUST 15, 2024

One smart idea is investing in software that can schedule employees’ working hours, manage HR processes, prepare payroll, analyze labor data, and monitor employee attendance. Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention.

Loyalty Program 179

Loyalty Program Hiring Point of Sale Recruiting 179

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. For instance, you can make them your freebie whenever a customer orders a single-receipt purchase of $15.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers.

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

7 Shifts

FEBRUARY 15, 2022

In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. For smaller restaurants, it may just be an owner and general manager. We chose everyone from hourly, to managers, to regional and beyond.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JULY 28, 2020

Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobile ordering. Even though digital can help with ordering, a courteous greeting can go a long way.

Customer Experience 221

Customer Experience Online Ordering Mobile Ordering Customer Service 221

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Dine-in mobile ordering. Doing the Minimum Is Not Enough.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

ChowNow

NOVEMBER 25, 2020

Mobile ordering apps have been rapidly growing in popularity over recent years. Between 2016 and 2018, usage of food ordering apps grew by 140 percent. Now that the COVID-19 pandemic has accelerated the adoption of ordering technology, apps have become critical for restaurants. That’s a much easier order to get.”.

Ordering 114

Ordering Mobile Ordering Online Ordering Download 114

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Enable mobile ordering.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Restaurant365

JANUARY 27, 2022

QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. A common guest complaint is that the wait time to order is too long. With QR code menus that offer ordering capabilities, guests can order as soon as they’re seated.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

The Restaurant Times

MAY 31, 2020

Restaurant brands with a stellar online presence also have the potential to attract more customers and receive more orders. Also, since cloud kitchen models rely solely on receiving digital orders, an online presence is an absolute must to build brand awareness and customer engagement. Optimize Your Website.

Social Media 91

Social Media Online Ordering Mobile Ordering Website Management 91

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. Reading Time: 5 minutes. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. Reading Time: 5 minutes. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

Squirrel Systems

FEBRUARY 24, 2021

Tip: Keep the menu simple to make it easier to take orders, and be efficient with using ingredients. Tip: Get a separate online ordering website up and running. The website can be a separate URL that you can put directly on your website, Facebook, or social media.

Operations 52

Operations Online Ordering Mobile Ordering Website Management 52

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

The Restaurant Times

JANUARY 18, 2023

Independent platforms, such as online ordering platforms, rewards programs, food delivery, and customer relationship management systems (CRM), should work together to offer a seamless experience. What Is An Integrated Restaurant Management System? for managing phone calls, . streamlining inventory management, .

Operations 52

Operations Loyalty Program Point of Sale Online Ordering 52

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Managing complex, rotating inventory.

2020 92

2020 Operations Mobile Ordering Social Media 92

Touch Bistro

JULY 15, 2021

In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. Build a Website and Optimize it. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Define Your Brand Identity.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Lavu

APRIL 15, 2020

We’ve stated in the past that a customer loyalty management program builds the foundation for customer retention, and getting your loyal customers to spread awareness of your restaurant through gift cards is the best place to start. Take photos of your staff, still working on fulfilling delivery and curbside orders.

Dine-in 113

Dine-in Loyalty Program Point of Sale Mobile Ordering 113

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Your profile pages can be easier to update than your website.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

DECEMBER 28, 2023

Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.

2024 189

2024 2023 Food Order 2013 189

Restaurant365

DECEMBER 4, 2020

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Managing rotating inventory. Restaurant inventory management involves a large number of moving pieces, and ingredient costs are one of a restaurant’s largest expenses. Keeping up with the rise of mobile.

2021 78

2021 Operations Mobile Ordering Social Media 78

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. Along with free advertising comes another free way to get new diners into your restaurant.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Modern Restaurant Management

FEBRUARY 18, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” You can see which other restaurants they frequent, too, and the types of items they order from those places.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Clover - Restaurants

JUNE 20, 2024

For more information on how you can obtain your food establishment permits, visit the FDACS website. That means you’ll need to find a way to manage regular sales tax payments. You’ll also need to determine how you want to manage your staff on a day-to-day basis. But, it’s just the starter.

License 52

License Front of House Back of House POS 52

Restaurant Engine

MAY 6, 2020

Whether they order to-go for family members in different households or just for their own mothers, dining-in will be the new normal this Mother’s Day. Using GrubHub’s example of a taco restaurant order, the subtotal for a two-person order could be $41 with sales tax at $3.28 Restaurants on Shaky Ground, Mobile Apps or Not.

Mobile Ordering 96

Mobile Ordering Consumer Goods Food Order Kitchen Safety 96

Modern Restaurant Management

DECEMBER 13, 2019

On special appeal, the Board vacated the judge’s order, and remanded the case to the judge with instructions to approve the settlement agreements. Upon entering Flip’d, visitors can order from a digital kiosk or directly at the counter. An administrative law judge denied their motions to approve the settlement agreements.

Mobile Ordering 100

Mobile Ordering Catering POS Customer Experience 100