The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. One that they think about for hours and eventually hop in the car or place an online order. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.)

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Consumer behavior is constantly evolving. Everything is getting more expensive.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. hours, offerings, website link, ordering link, reservations and reviews).

Social Media 454

Social Media SEO Online Ordering Website Management 454

The Restaurant Group

MARCH 23, 2025

Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. With mobile ordering , you can satisfy that craving without moving an inch. 24/7 Accessibility Midnight munchies?

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene. Make Takeout a Social Event. Find fun, visual ways to promote takeout on your social channels.

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Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

AUGUST 7, 2024

" For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. As word of the virus spread in early March, the precipitous drops in retail traffic started before any stay-at-home orders were issued. Go Online and Deliver on Delivery. Put Safety (and Health) First.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. To start out with any kind of social media for business, planning is key.

Marketing 440

Marketing Social Media Advertising Influencer 440

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Consider online marketing for restaurant engagement to be a long-term commitment. Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. People are looking up restaurants more and more online.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

DECEMBER 31, 2024

However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JANUARY 6, 2022

Online Ordering: How Gift Cards are an Essential Piece of the Process. As the public has gotten used to the prevalence of curbside pickup and delivery, restaurants who do not offer online ordering may find they are struggling more to generate business. Meet your customers where they are this year: online.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. Scott Lawton, CEO and cofounder at bartaco.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. Offer Disposable Menus.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

FEBRUARY 10, 2020

A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large.

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2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

DECEMBER 21, 2020

If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

ChowNow

SEPTEMBER 30, 2020

The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Use these 4 restaurant marketing ideas to boost repeat orders at your restaurant. to get them to order again.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. A social media presentation is crucial.

2024 520

2024 Social Media Customer Experience Events 520

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Highlight your restaurant app on social media.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Bring in new diners with these strategies, including using multiple restaurant ordering channels. Create a digital menu.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 30, 2020

That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants. Which part of town dominates online orders? When do reservations spike?

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. To take advantage of the Cox Media offer, restaurant owners should email MarketingInsights@CoxMedia.com and include the name and location of their establishment. "In

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. A majority of restaurants have shut down in-person dining and are relying more heavily on online orders and delivery. The privacy landscape underwent numerous changes in 2020 and will continue to evolve into 2021.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

NOVEMBER 20, 2019

If you own one of these enterprises, you have probably spent a lot of time wondering how you can outshine your competitors, especially online. But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Let’s Talk About Organic Growth.

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335

Modern Restaurant Management

JUNE 3, 2024

During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

Loyalty Program 508

Loyalty Program Coupons Customer Experience Seasonal Menu 508