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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.

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Key Benefits of Restaurant Loyalty Programs

Modern Restaurant Management

With proper loyalty program management, you will be able to improve your sales as well as customer engagement. Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company.

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Does Prioritizing Digital at the Expense of Direct Mail Lose Money for Restaurants?

Modern Restaurant Management

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

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Emotion-Based Ad Targeting in QSR Environment

Modern Restaurant Management

The result: PMG found was a 40 percent increase in incremental store visits and 48 percent lift in incremental sales. AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen.

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It’s Not Christmas in Buenos Aires Without Pan Dulce

EATER

At the highest point of this mound of goodies is a signature candied fig.) . | Plaza Mayor In the Argentinean capital, waiting in the heat for Genovese sweet bread is an annual holiday tradition In the days before Christmas, devotees usually begin queueing around 6 a.m. Its more akin to a humble loaf of bread, no butter or eggs involved.

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How to Choose the Best Restaurant Signs for Your Business

Modern Restaurant Management

They are compact in size but serve as a good starting point to advertise your restaurant. Use indoor signs to detail your pandemic procedures, promote your specials, display branding, point customers to the right places to make the interaction seamless, and point out features offered inside.

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Why Your Restaurant Needs Front-of-House Automation Workflows

Modern Restaurant Management

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.