7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Your restaurant’s main selling point is the food. Train your staff to build other taking points.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. 4 Reasons Why You Cant Ignore Restaurant Marketing in 2025 Restaurant marketing in 2025 isnt just a nice-to-haveits a necessity. The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 17, 2021

They are compact in size but serve as a good starting point to advertise your restaurant. Use indoor signs to detail your pandemic procedures, promote your specials, display branding, point customers to the right places to make the interaction seamless, and point out features offered inside.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Data should be driving your marketing strategy, but it’s going to require a shift from traditional marketing practices that rely on buying ads or posting on social media. Leveraging email is a great starting point.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

ChowNow

MARCH 7, 2025

You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JUNE 15, 2021

Restaurants have responded to capture more off-premises sales by improving digital menus, whether found in-app, through a Google search or on store screens. More restaurants are also considering hiring their own courier service to deliver food directly to customers or linking up with aggregating sales platforms as a way to preserve margin.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Elo’s Sonal Apte, vice president of retail and hospitality. Christopher Baron of RedBaron Consulting.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

7 Shifts

OCTOBER 31, 2022

When a plan is too wordy, it tends to turn off the reader and can actually prevent them from finishing,” Lauren Fernandez adds that the business plan should be more akin to a sales document, not an A-to-Z tactical roadmap. You can't start a restaurant without a plan. But it doesn't have to be overwhelming. Table of Contents. Download now.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

DECEMBER 23, 2019

There are more than one million restaurants in the United States and the industry projects $863 billion in sales in 2019. There are more than one million restaurants in the United States and the industry projects $863 billion in sales in 2019. Create strong social media relationships with customers.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

FEBRUARY 8, 2024

Restaurants of today are infused with technology in many new ways, and it’s making a difference. A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. Try 7shifts for free.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

DECEMBER 21, 2020

The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers. In fact, the data just came out on November 30) that all marketers (not just restaurants) have been forced to shift their media spend to digital. Here are their responses. Click here for part two.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

7 Shifts

FEBRUARY 8, 2024

Restaurants of today are infused with technology in many new ways, and it’s making a difference. A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. Try 7shifts for free.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

JUNE 4, 2021

Break-even point. Sales per labor hour. You can now determine what percentage this is off your overall sales to get a picture of your restaurant's financial health. Business is often a game of numbers, and restaurants are no exception. If it's not measured, it won't be managed. Table of Contents: Cost of Goods Sold.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

EATER

AUGUST 20, 2024

But after attaining the niche cool factor via podcast ads, chic shoppy shops , and food media raves, these brands have one unlikely destination in common: the grocery aisles at Walmart. In 2023 alone, Walmart sold more than $264 billion in groceries, more than double the sales of its two closest competitors combined.

Retail 306

Retail Point of Sale Food Supply 2023 306

7 Shifts

AUGUST 2, 2024

This includes tolls with payroll management features, sales and expense tracking, budget forecasting, and report generation, to name a few. It involves tracking massive amounts of real data and industry benchmarks. It even has its own language, KPIs, EBITDAs, and CoGs. Sounds complicated?

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Lavu

APRIL 24, 2020

Are your restaurant’s social media pages lacking the engagement you need to drive more sales? Now more than ever, your customers are indulging in social media consumption. Which social media platforms does your restaurant need? How can you create stunning graphics for your social media posts?

Social Media 127

Social Media Online Ordering Kitchen Safety Influencer 127

Squirrel Systems

FEBRUARY 3, 2025

If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. At the end of the day, share the results both in-house and on social media to let everyone know which team’s dish was the most popular, just like the real game.

Social Media 75

Social Media Point of Sale Email Marketing Back of House 75

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. . “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 383

Sports Point of Sale Customer Experience Entertainment 383

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

JUNE 13, 2024

In a competitive market, these staples serve as a point of differentiation, setting one QSR apart from another and creating a loyal customer base that keeps coming back for more. Strategic promotions enable QSRs to generate excitement and drive sales around customer favorites. In the $387.5

Seasonal Menu 309

Seasonal Menu Loyalty Program Innovation Point of Sale 309

7 Shifts

AUGUST 18, 2024

An alternative is to buy an existing bar that is up for sale. Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. And while it can be enjoyable, rewarding, and, yes—even profitable, it also requires long hours and hard work. How Do I Run a Profitable Bar?

Bar 370

Bar License Email Marketing Customer Service 370

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. Related Read: 10 Ideas (Innovative) to Increase Your Restaurant Sales. How to write about it?

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. If your coupon brings in 1,200 new customers a year, this results in $10,800 dollars in revenue from your advertising campaign. 3 Reasons Oil Change Coupons Are So Effective.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

Modern Restaurant Management

APRIL 2, 2020

Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. The Foundation will administer the grants, offered on a first-come, first-served basis. Live in the U.S., an overseas U.S. military base, or any U.S.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

The Restaurant Times

DECEMBER 17, 2021

Cafes and coffee shops across the world are discovering the power of social media. Since coffee shops need the in-person presence of customers to increase sales, they must develop a strong online presence to woo people and keep them coming back! Top Ways Coffee Shops Can Leverage Social Media.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Modern Restaurant Management

FEBRUARY 28, 2020

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. “I found inspiration on my travels.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Aside from stamps or stickers, a points system could also work well.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JULY 25, 2024

One of the best things to do is to find additional revenue streams to supplement your core food and beverage sales. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message. In fact, only 27% of restaurant owners expect to be more profitable this year.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

JULY 1, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the rise of eCommerce, economic impact, dining during COVID and hot dog insights. Yelp's Economic Impact Report. Key findings for the restaurant industry include: Restaurant Closures Data. Restaurants had a high rate of permanent closures.

2020 450

2020 Travel Food Safety Consumer Goods 450

Modern Restaurant Management

APRIL 26, 2024

Payment Technologies as a Tool for Allergy-Friendly Dining New payment technologies are reducing the number of possible ‘points of failure’ throughout the process and let restaurants know exactly what their customers can and can't eat right when they order.

Dietary Restrictions 251

Dietary Restrictions Allergens Point of Sale Customer Experience 251

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. This edition of MRM Research Roundup features diner expecations over the next few months, robots for QSRs, and the best cities for coffee lovers, vegans and vegetarians. How Comfortable are Diners? Some highlights inlcude: Consumers' projected dining out frequency.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Goliath Consulting

MAY 8, 2020

Important points to consider before starting a catering program. As for profit, the percentage is largely variable dependent upon the business model, size, and marketing strategies, but high-end caterers have boasted impressive sales—a pretax profit of over 25% (3). But on average these numbers are much more modest.

Catering 248

Catering Point of Sale Delivery Customer Service 248

Indoor Media

FEBRUARY 28, 2019

Let’s be honest: we’re pretty much all addicted to our phones and social media at this point. hours every day on social media. Speaking of eating…if you’re not using social media for your restaurant, now’s the time to create a strategy as part of your restaurant’s marketing and advertising plan.

Social Media 78

Social Media Advertising Food Truck Online Ordering 78

Modern Restaurant Management

JUNE 12, 2020

To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment.

Franchising 420

Franchising Franchise Food Safety Kitchen Safety 420

ChowNow

JULY 10, 2024

Concept overview : Describe your restaurant’s theme, cuisine, and unique selling points that make it stand out. Launching a restaurant is an exciting journey that can be filled with lots of twists and turns, but there’s a lot of effort and intention that goes into the process before you even open your doors to customers.

Point of Sale 221

Point of Sale Email Marketing License Customer Service 221