Modern Restaurant Management

NOVEMBER 24, 2020

Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools. Without it, youre just driving around aimlessly, burning fuel without knowing if youre getting anywhere. Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MAY 27, 2022

Alt text is important for SEO as it allows search engines to index the images correctly. A large image can slow load times, take up unnecessary space, and cause SEO problems, especially if displayed incorrectly on a device. Alt text is text inserted as an attribute in HTML that tells the web visitor what the image means.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

JUNE 18, 2020

For example, if you were previously using long-term marketing strategies such as SEO, maybe now is the time to innovate with more fast-acting connections to Search customers, such as Pay-Per-Click (PPC). Creativity. Some businesses were noticeably quieter than usual, no doubt over concerns about being inappropriate or insensitive.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

ChowNow

FEBRUARY 12, 2025

SEO Best Practices for Restaurants : Search engine optimization (SEO) helps your restaurant show up in top online search results, displaying your website to more customers. Reach a wider audience with online advertising. Local SEO and Online Presence Most customers find restaurants online before ever stepping through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Research key search terms to make sure that SEO opportunities are being utilized, and add in plenty of pictures! Fast food chain Carl’s Jr.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Jon Torres, Founder of JonTorres.com, a digital marketing and SEO agency. Impressions are everything.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Indoor Media

SEPTEMBER 5, 2020

Do you feel like you’ve done all you can for your online marketing strategy , but because you haven’t implemented Search Engine Optimization (SEO) for your Auto Repair Shop it’s simply not enough? What if we told you that although people are constantly trying to appease the almighty Google, SEO may not even be necessary.

SEO 125

SEO Social Media Small Business Advertising 125

Goliath Consulting

SEPTEMBER 18, 2023

SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach. However, direct advertising opportunities might be limited compared to X.

SEO 195

SEO Advertising Point of Sale Catering 195

Modern Restaurant Management

MAY 18, 2021

At PepsiCo, our Foodservice Digital Lab and Black Restaurants Deliver programs work with our restaurant partners to optimize online presence and online ordering and delivery capabilities through tailored plans, which can include search engine optimization (SEO), website development, and digital advertising strategy.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

The Rail

FEBRUARY 7, 2025

Optimizing Videos for Search Engines Search engine optimization (SEO) isnt just for written content. Sparkhouse is known for transforming video marketing and advertising into real conversations. You need to use the same principles for your videos to get them seen.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

EATER

MARCH 1, 2021

The site, he advertises, is “your favourite recipes except without the ads or life stories.”. Twitter users quickly debunked this about-face, showing screenshots of links being advertised to them as newly uploaded on Recipeasly. Some personal news! ?

Website Management 326

Website Management 2021 Advertising SEO 326

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Content Diversity: Share Your Story Boost SEO and engagement by: Sharing the history of signature dishes.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Indoor Media

DECEMBER 2, 2020

Building a Brand Through Online Blogging Today, all online content lives by the bible, that is ‘SEO Best Practices.’ SEO stands for Search Engine Optimization, and if you haven’t heard of this term, you’re not prepared to start blogging. Understanding these SEO basics is the first step towards blogging. Where to Advertise?

Advertising 88

Advertising SEO Article Blog 88

Indoor Media

AUGUST 23, 2021

Advertising has come a long way over the years. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. Digital advertising should be a part of any marketing plan.

Advertising 78

Advertising Email Marketing SEO Social Media 78

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Creating an SEO-optimized website. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Other marketing materials should also be localized — publications, recipes , blog articles, and advertisements. High-quality localization will help overcome them. It is challenging to compete in this niche.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Indoor Media

JANUARY 1, 2021

SEO and Clickability “Clickability” is one part, short eye-catching titles, and another part web design. From there, you’ll also need to look into Search Engine Optimization (SEO). There are a few other SEO basics any blogger should get familiar with. Where you can, embed links to other legislative sources in your state.

Blog 148

Blog Advertising SEO Article 148

The Eat Restaurant

FEBRUARY 15, 2023

For increasing visitors, there are numerous possibilities for paid advertisements, partner services, and referrals. In this article, you'll find 4 restaurant SEO ideas to help you increase your exposure, traffic, and customers. According to Hristina from SEO Tribunal , as much as 93% of online experiences start on a search engine.

SEO 78

SEO Online Ordering Social Media Customer Service 78

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. Local SEO Best Practices : Include your full business address, phone number, and hours of operation on every page.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Purchase and register a domain name.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Gourmet Marketing

JUNE 27, 2022

Off-page SEO is the SEO that happens outside the website. The mentions on social media, links from other websites, and the consistency of your information affect your SEO. It is a sign of how the users, other websites, and search engines perceive your site.

SEO 74

SEO Hotels Social Media Information 74

Island Media Management

SEPTEMBER 17, 2019

However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Determine Advertising Budget. With PPC advertising, you can customize your spending limit that suits your budget.

SEO 56

SEO Advertising Website Management Email Marketing 56

Modern Restaurant Management

OCTOBER 9, 2024

For example, a well-designed, SEO-optimized website acts as the digital storefront, drawing in customers with compelling visuals and key information. Restaurant operators can promote their catering services cost-effectively by harnessing the power of digital marketing and community engagement.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. For instance, if you're advertising a limited-time offer, emphasize urgency by using phrases like "Only available this week" or "Book now before we sell out."

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

SEPTEMBER 9, 2024

There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities. Once you have a web presence, Search Engine Optimization (SEO) helps ensure diners are actually finding your site.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195