7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your SEO score is like a ranking for potential customers.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Gourmet Marketing

JUNE 27, 2022

Off-page SEO is the SEO that happens outside the website. The mentions on social media, links from other websites, and the consistency of your information affect your SEO. It is a sign of how the users, other websites, and search engines perceive your site.

SEO 74

SEO Hotels Social Media Information 74

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Island Media Management

SEPTEMBER 17, 2019

However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Determine Advertising Budget. With PPC advertising, you can customize your spending limit that suits your budget.

SEO 56

SEO Advertising Website Management Email Marketing 56

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 29, 2021

Using SEO-friendly keywords to boost your patriotic messages is also important so that your restaurant’s website ranks higher in search engines and diners can find you online. Implement SEO Strategies. Having an effective SEO strategy around the 4th of July is just as important. Consider a Small Advertising Campaign.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Island Media Management

SEPTEMBER 17, 2019

However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Determine Advertising Budget. With PPC advertising, you can customize your spending limit that suits your budget.

SEO 40

SEO Advertising Website Management Email Marketing 40

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Purchase and register a domain name.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Creating an SEO-optimized website. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Indoor Media

JANUARY 1, 2021

SEO and Clickability “Clickability” is one part, short eye-catching titles, and another part web design. From there, you’ll also need to look into Search Engine Optimization (SEO). There are a few other SEO basics any blogger should get familiar with. Where you can, embed links to other legislative sources in your state.

Blog 148

Blog Advertising SEO Article 148

Goliath Consulting

SEPTEMBER 18, 2023

SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach. However, direct advertising opportunities might be limited compared to X.

SEO 78

SEO Advertising Point of Sale Catering 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 197

Social Media Website Management SEO Customer Experience 197

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Content Diversity: Share Your Story Boost SEO and engagement by: Sharing the history of signature dishes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Other marketing materials should also be localized — publications, recipes , blog articles, and advertisements. High-quality localization will help overcome them. It is challenging to compete in this niche.

SEO 52

SEO Social Media Customer Service Customer Experience 52

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Make Use of Local SEO and Content Marketing. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Open for Business

APRIL 25, 2023

Generally speaking, people have more faith in earned media than in paid advertising, too. Organic SEO results: Strong website SEO can help potential guests discover your restaurant when searching online. Paid media includes advertising in print, on TV or radio, and online ads purchased through a paid media agency.

Social Media 78

Social Media SEO Email Marketing Influencer 78

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Indoor Media

MAY 13, 2021

You may know every one of your regulars by name, which products sell, and when to advertise them — but a digital freelancer can still bring specialized information to the table. While you may be able to buy the domain and upload a few images and text boxes, do you know how to implement SEO? Take creating a website, for example.

Small Business 78

Small Business Hiring Advertising Website Management 78

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. Note, when printing your domain name on advertising, it helps to capitalize each letter to make it easier to read and remember. If you want to go to the next level of SEO, there are SEO tools available to optimize your site. Before You Build.

SEO 117

SEO Website Management Customer Service Advertising 117

Modern Restaurant Management

NOVEMBER 24, 2020

Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

Cash Management 230

Cash Management Social Media Seasonal Menu Food Truck 230

Restaurant Engine

OCTOBER 11, 2023

8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. So, track the common and even the unusual keywords customers use in reviews, and use some of them on your website to improve your SEO. #9: Comb through your reviews and look at the keywords people use.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Are you thinking about grocery store advertising ?

Small Business 78

Small Business Marketing Social Media Advertising 78

Indoor Media

JANUARY 4, 2021

Many salons and other local businesses have had to get more creative with how they advertise, facilitate customer interactions, and keep regulars coming back through their doors. Their blogging features are great if you’re considering content marketing, and it’s much easier to embed relevant SEO tags if need be.

Book 78

Book Advertising Website Management Email Marketing 78

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 227

Sustainability Guest Recovery Customer Experience SEO 227

Open for Business

MAY 16, 2024

Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Optimize for search engines (SEO) Improve your site’s Search Engine Optimization (SEO) and increase visibility of your restaurant as diners do their research.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Restaurant Engine

APRIL 24, 2024

According to the American Marketing Association , these are solid concepts that will help you “advertise, optimize your sales, reach your target audience, and test your marketing strategy.” The place can also be where you advertise your restaurant. How are you going to promote and advertise your restaurant?

Marketing 52

Marketing Social Media Mobile Ordering Email Marketing 52

Modern Restaurant Management

OCTOBER 9, 2024

For example, a well-designed, SEO-optimized website acts as the digital storefront, drawing in customers with compelling visuals and key information. Restaurant operators can promote their catering services cost-effectively by harnessing the power of digital marketing and community engagement.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88