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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check social media to find new dining experiences.

Marketing 370
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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 507
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Maximize Your Restaurant’s 4th of July Sales

Modern Restaurant Management

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Implement SEO Strategies.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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Why ORM Matters for Restaurants

Modern Restaurant Management

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Does your dining room layout need a social distance inspired layout? Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. Should you consider entering the food truck business?