Indoor Media

JUNE 17, 2020

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

AUGUST 18, 2020

At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. We advertised in local papers, supporting youth sports and wrapping our vehicles.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

JANUARY 9, 2024

Restaurant owners should work to forecast their busy and slow seasons and use these projections to determine whether they are likely to need capital as they transition into their busy season. Small business owners should consider exploring options with their bank as well as these non-bank lenders.

Employee Relations 484

Employee Relations Small Business Customer Experience Advertising 484

Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Google Rankings and Google My Business. Customer communications – Email and Text.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Culinary Cues

DECEMBER 1, 2019

Every year, this weekend is the official time to celebrate small businesses. In preparation for the holiday gift giving season it was somehow decided that it was appropriate to recognize those private businesses within your community by stopping in to say hello, thank them for all that they do, and spend a little money.

Small Business 488

Small Business Customer Experience Customer Service Seasonal Menu 488

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. Source: Alt/Grub/Faction.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

OCTOBER 12, 2022

Throw an unforgettable Halloween party that benefits your business by following these simple tips. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Serve Special (Spooky) Food and Drinks.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.

Online Ordering 530

Online Ordering Customer Service Back of House Small Business 530

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

JANUARY 9, 2020

Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Therefore, it’s no surprise that business owners should be promoting their business online. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

MARCH 20, 2020

Forty percent of small businesses close their doors following a disaster and never reopen. Business interruption policies cover the total loss of income after a disaster or business disruption that closes a business and necessitates rebuilding to get up and running again.

Insurance 461

Insurance Download Small Business Advertising 461

ChowNow

FEBRUARY 7, 2025

But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Indoor Media

APRIL 2, 2020

IndoorMedia is committed to helping your business stay in business. Small Business Administration – Guidance for Businesses and Employers. Chamber of Commerce – Emergency Loans Small Business Guide and Checklist. Chamber of Commerce – Coronavirus Small Business Guide.

Small Business 148

Small Business Advertising Certification Restaurant Law 148

Indoor Media

DECEMBER 14, 2020

The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. With chaos in the air, business owners have to get creative — and we’re here to help. When an opportunity presents itself, submit a description of your business and your newsworthy story.

Small Business 144

Small Business Social Media Coupons Advertising 144

Indoor Media

NOVEMBER 19, 2020

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. From here, you have to accept that if you’re not advertising, someone else is.

Small Business 151

Small Business Advertising Customer Service Coupons 151

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Grand Opening Ideas For Small Businesses. 6) Pass Out Flyers.

Small Business 148

Small Business Social Media Advertising Events 148

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Modern Restaurant Management

FEBRUARY 1, 2022

For Small Eateries, It’s About Focusing on Fundamentals. When you aren’t a 100+ national restaurant chain with ample technology, infrastructure, and advertising dollars, you might wonder how you can compete for hearts and mouths. Claim your free Google Business Profile page and create that Yelp profile.

Fast Casual 493

Fast Casual Dine-in Casual 2022 493

ChowNow

MARCH 7, 2025

Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Third-Party Data : This comes from external sources, like delivery platforms or advertising networks. Before making business or operational decisions, let your customer data guide you.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

APRIL 11, 2024

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report , which ranks brands that are growing the fastest on and off of Yelp. Businesses serving little treats like Crumbl Cookies and Dutch Bros are booming.

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. Small businesses are far from safe from threats, and unprotected, unmonitored systems bear a virtual target for criminals. This is not a risk that can be ignored.

Website Management 530

Website Management Guest Recovery Customer Service POS 530

Modern Restaurant Management

FEBRUARY 12, 2020

On one hand, TPO services eat into profits, may increase delivery time and have the potential to disrupt business models. The mandatory fee is typically 20 to 30 percent of any given order—a margin that may impact small business owners who do not have the cost built into their business models.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Indoor Media

APRIL 20, 2020

Like thousands of small businesses, IndoorMedia received a notification that the Payment Protection Program ran out of money. Money that was greatly needed to keep hundreds of employees at work at the Houston based advertising company. Also, we know that businesses are hurting like we are. times per week.

Small Business 148

Small Business Advertising Customer Service Customer Experience 148

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition .

Advertising 148

Advertising Front of House Seating Small Business 148

Culinary Cues

JANUARY 3, 2023

I have long embraced this philosophy when it comes to restaurants, but it also can apply to any business. Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. Happy, welcomed employees produce happy food.

Hospitality 465

Hospitality Customer Experience Customer Service Small Business 465

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. It’s important to create a profile online to connect with your customers, and the most successful businesses will use their platforms to engage with locals. Where you can, make sure to adopt smart, local advertising.

Small Business 88

Small Business Advertising Loyalty Program Sports 88

Modern Restaurant Management

MAY 5, 2022

These systems can transform how business is conducted by streamlining operations and reducing fees. Businesses want to offer reviewers a cryptocurrency token for their written reviews. Loyalty points are in production by large chains and small independent firms that go outside their doors, which will cause new attention from buyers.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What will entice people to use your business?

Advertising 143

Advertising Coupons White Paper Back of House 143

ChowNow

APRIL 4, 2025

This information might not sound groundbreaking at first, but its the foundation for building stronger relationships, creating smarter campaigns, and ultimately driving more repeat business. That interaction might seem small in the moment, but over time, it adds up to something bigger: loyalty.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. Do people often hold business meetings, have breakfast, drink morning coffee, have lunch, spend romantic evenings, or celebrate holidays there?

Social Media 419

Social Media Events Customer Experience Advertising 419

The Rail

FEBRUARY 24, 2023

As the industry grows , more consumers are brought to the marketplace as well, making visibility to potential guests paramount to any business’ success. Advertise Your Coffee Locally Coffee is best when fresh, and advertising and selling locally can entice your consumers with the promise of a fresh, local cup.

Social Media 288

Social Media Advertising Consumer Goods Small Business 288

Modern Restaurant Management

NOVEMBER 22, 2022

However, limited budgets and resources necessitate thoughtful hiring decisions in order to reduce wasted time and costs on advertising positions or training new hires. Amid the flurry of activity leading up to a busy season, it's possible to lose focus on what your business actually needs beyond a few extra sets of hands.

Hiring 514

Hiring Recruiting Employee Relations Mobile Ordering 514

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. It targets all kinds of car owners, driving new business and encouraging customers to come back time and time again. After giving each customer a discount of $5, your business makes a $9 profit.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

Sling

APRIL 19, 2021

As a small business owner or manager, you need to speak the language of your industry. That includes general business terms , such as capital, gross, net, and — perhaps most important — profit margin. In business , margins are usually expressed as a percentage. That’s called a loss and is the direct opposite of profit.

Small Business 145

Small Business Cash Management Customer Service Inventory 145