Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Back of House 157

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. We’ve all seen that one “special” ad. Repetition.

Advertising 143

Advertising Coupons White Paper Back of House 143

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Indoor Media

SEPTEMBER 30, 2020

In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!” We’ll tell you what to look for when choosing a service, and the direct mail companies we think are best for auto shop coupon advertising. Valpak Best Company for Exposure.

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Culinary Cues

JANUARY 3, 2023

Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. I asked her what made her food so special? Hospitality is what makes the experience of dining special, and it is most definitely what brings people back.

Hospitality 388

Hospitality Customer Experience Customer Service Small Business 388

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. You must know exactly what those specials cost you to create.

Specials 111

Specials Pricing Email Marketing Advertising 111

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 424

Small Business Customer Experience Customer Service Seasonal Menu 424

7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Advertise Holiday Work. We'll touch on a few ways to bring on more workers in time for the holidays later on in this post.

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Seasonal Menu Hiring Reference Mobile Ordering 370

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

Advertising 196

Advertising Social Media Food Truck Seasonal Menu 196

Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. With delectable pre-selected courses, the meal can feel more upscale and thus create an event that feels more special and memorable. Create a Prix Fixe Menu.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

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Point of Sale Front of House Back of House Customer Experience 450

Modern Restaurant Management

APRIL 25, 2022

Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company. When customers feel more special and valued, they will prefer sticking to your brand for their future purchases.

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Loyalty Program Advertising Point of Sale Customer Service 218

Modern Restaurant Management

JUNE 29, 2021

Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Restaurants should update their websites to reflect the 4th of July holiday and include detailed information like 4th of July menus and/or special pricing as well as customer reviews and ratings.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

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Social Media Advertising Customer Service Article 208

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 192

Advertising Point of Sale Social Media Supplies 192

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Indoor Media

AUGUST 29, 2020

Are you looking for new ways to advertise your auto dealership? The best kind of advertising campaign for your auto dealership is one that builds your reputation and keeps you top of mind year-round. That’s where the proven — and profitable — strategy of shopping cart advertising comes in. Repetition. times a week.

Advertising 117

Advertising Point of Sale Seating Customer Service 117

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

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Events Specials Workshop Entertainment 52

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Restaurant owners can also personally visit tables, giving customers a personal touch and making the process feel more special.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Culinary Cues

AUGUST 31, 2024

Measurable goals may not be part of the mission statement, but the mission should position the operation to do so. [] How are you different or special? Promote your differentiated product or service without making it a competitive statement but note that you intend to own a position.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Provide Free Meals on Special Occasions. Then prepare to wow them with a special offer.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

MAY 14, 2020

Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

MARCH 17, 2021

After displaying the restaurant name and logo, there’s more work to do to incorporate smaller restaurant signs around the business to promote specials, new menus, hours, etc. They are compact in size but serve as a good starting point to advertise your restaurant. Outdoor Restaurant Signs. This is done with indoor signs.

Outdoor 197

Outdoor Point of Sale Design Customer Experience 197

Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. We advertised in local papers, supporting youth sports and wrapping our vehicles. “Our marketing plan has always been to get new people to try our food,” he said.

Marketing 197

Marketing Front of House Back of House Food Truck 197

Social Hospitality

APRIL 5, 2019

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. And, for the most part, using social media as a way to advertise is free. Or, you could show viewers what the kitchen looks like and what specials you have on the menu that evening.

Social Media 225

Social Media Advertising Customer Experience Fine Dining 225

7 Shifts

AUGUST 18, 2024

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. End with a launch party!

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Check out these successful restaurant ideas. Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

Food Supply 188

Food Supply Magazine Advertising 2022 188

7 Shifts

NOVEMBER 26, 2019

of weekly gross sales for franchise royalties and advertising. Being told to implement a new menu item or honor a limited-time special may not be what you want, but remember that your franchisor wants to earn money as much as you do. For example, McDonald’s charges a service fee of 4% of all monthly sales, while Subway charges 12.5%

Franchise 369

Franchise Franchising Restaurant Law 2015 369

Modern Restaurant Management

JUNE 8, 2021

Why should these customers get so much special treatment? These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 212

Loyalty Program Point of Sale POS Email Marketing 212