Modern Restaurant Management

JUNE 29, 2021

Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Restaurants should update their websites to reflect the 4th of July holiday and include detailed information like 4th of July menus and/or special pricing as well as customer reviews and ratings.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Article 520

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Point of Sale Social Media Supplies 481

Modern Restaurant Management

DECEMBER 3, 2024

The demand for earlier reservations provides restaurants the opportunity to get creative when it comes to driving traffic for second and third seating’s with memorable experiences, dynamic pricing, or late-night specials. In today's digital age, effective marketing for restaurants goes beyond traditional advertising.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Provide Free Meals on Special Occasions. Then prepare to wow them with a special offer.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

MAY 14, 2020

Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

MARCH 17, 2021

After displaying the restaurant name and logo, there’s more work to do to incorporate smaller restaurant signs around the business to promote specials, new menus, hours, etc. They are compact in size but serve as a good starting point to advertise your restaurant. Outdoor Restaurant Signs. This is done with indoor signs.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. We advertised in local papers, supporting youth sports and wrapping our vehicles. “Our marketing plan has always been to get new people to try our food,” he said.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

Food Supply 471

Food Supply Magazine Advertising Customer Service 471

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 8, 2021

Why should these customers get so much special treatment? These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

7 Shifts

JANUARY 20, 2023

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Online Orders & Delivery Data : Shows customer preferences, order frequency, delivery locations, and any modifications or special requests. Or adjust your staffing schedule based on peak ordering times?

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Restaurant owners can also personally visit tables, giving customers a personal touch and making the process feel more special.

Marketing 370

Marketing Social Media SEO Customer Service 370

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. Don’t leave your customer expectations to chance.

Social Media 528

Social Media Small Business Advertising Food Order 528

Indoor Media

JULY 18, 2020

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising?

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising. Conclusion .

Marketing 440

Marketing Social Media Advertising Influencer 440

Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Back of House 157

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. For fast food, it may be promotions or discounts, while for more upscale, it can include experiences, special events, or even new technologies.”

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 362

Fast Casual Advertising Online Ordering Casual 362

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

7 Shifts

OCTOBER 22, 2024

Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 15, 2022

Of course, it’s important to advertise that you offer outdoor dining space year-round using signage. Think cost-efficient signage options like easy-care acrylic sign holders or DIY signage such as acrylic sheets with removable – hence changeable for specials – chalk markers. Walk-up Windows.

Casual 520

Casual Design Fast Casual Outdoor 520

Modern Restaurant Management

OCTOBER 3, 2023

In addition, location-based advertising to target potential customers in your area is incredibly valuable, as is search engine optimization, to increase your visibility, and reach a wider audience. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Make Your Specials Really Special. Every time we sit down at a restaurant, the server lists off the specials.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

MARCH 25, 2025

Offer exclusive deals, special menu items, or limited-time discounts. To make the event even more special, you can introduce a memory wall where customers can leave notes about their favorite experiences at the old location. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

OCTOBER 25, 2021

Not only will advertising the meat alternative and its ingredients draw in vegans and flexitarians, but it will also accommodate those with dietary restrictions, or allergies. Make it Obvious What Is Available. How will customers know that you are now offering plant-based products unless you make it obvious that you do?

Dietary Restrictions 546

Dietary Restrictions Food Front of House Back of House 546

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. We’ve all seen that one “special” ad. Repetition.

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

NOVEMBER 29, 2023

You’ve launched a special initiative to help those in your community that are in need. Become a Resource Chances are, your clientele is consuming news of some sort – thus pursuing earned media opportunities can be as effective in reaching your customer base as paying for an advertising placement.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195