Culinary Cues

AUGUST 31, 2024

When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

OCTOBER 22, 2024

Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Lounges tend to be more upscale and provide a relaxed atmosphere for enjoying cocktails and conversation.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Payment terminals that allow you to accept contactless payments.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Indoor Media

MAY 13, 2021

Small business owners are asked to wear a lot of hats and manage many projects simultaneously. Tap into Specialized Knowledge If you’re running a salon, restaurant, or dry cleaning business, there’s no need to master the world wide web. Take creating a website, for example. Take creating a website, for example.

Small Business 78

Small Business Hiring Advertising Website Management 78

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Don't let your customers leave your website without offering value. Footer : share the links to your social profiles and website along with any legal disclaimers. It helps in business promotion.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

MAY 14, 2020

This isn’t just about ensuring a website looks nice. Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Next, you should invest in reliable technology, such as a user-friendly website or mobile app, to streamline the ordering process for customers. This gives you control over the delivery process.

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

Next Restaurants

JULY 26, 2024

If you already have a Facebook page for your restaurant, you’re halfway there: Create a Facebook Business Manager Account : This tool allows you to manage all your Facebook marketing activities in one place. Add Your Facebook Page : Link your restaurant’s page to your Business Manager account.

Website Management 78

Website Management Social Media Customer Experience Events 78

Indoor Media

JULY 15, 2021

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Indoor Media

FEBRUARY 3, 2021

Showing up in these kinds of searches is one part optimizing your website (choosing the keywords and phrases you want your website to show up for) and one part retaining a degree of online popularity. Keep in mind that if you upload your menu to your website as a PDF, Google won’t be able to “crawl” it. Advertising Hacks.

Menu 78

Menu Marketing Advertising Coupons 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. Make Your Specials Really Special. Every time we sit down at a restaurant, the server lists off the specials.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Next Restaurants

MAY 14, 2024

In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Benefits of Managing Multiple Social Media Pages If you have one or two social media pages for your restaurant, you may wonder why you should have more. Are you looking to increase website traffic ?

Social Media 108

Social Media Website Management Customer Service Online Ordering 108

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. The easiest starting point is building an elegant, streamlined website.

Book 78

Book Advertising Website Management Email Marketing 78

ChowNow

SEPTEMBER 9, 2024

Special offers and upsells let you shine a spotlight on your most profitable items. There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities. ChowNow can help create a premium branded website to maximize your brand awareness and profit potential.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

Restaurant Engine

OCTOBER 11, 2023

You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? Consider adding a page to your restaurant website for the sole purpose of highlighting your reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? Conversion Zones Tracks this progress with Conversion Zones, which are a powerful tool for tracking online to offline conversion in mobile restaurant advertising. Look no further than geo-fencing! How can Geo-fencing Help Restaurants?

Point of Sale 78

Point of Sale Email Marketing Customer Experience Advertising 78

The Rail

JANUARY 9, 2024

By prominently advertising your senior discount on your website, tables, menu, social media, or in local promotions, you can make silver spenders aware of your special offer and draw them in. You can even go as far as to indicate the nutritional information for each dish, which may be best housed on your website.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Sling

OCTOBER 31, 2022

Doing so will give you valuable insight into what it takes to run this type of business on a daily basis, including fundamentals like: Marketing Payroll Retail management Scheduling Employee development Customer service. Start by visiting the website for your secretary of state. 9) Investigate workforce-management technology.

Insurance 78

Insurance Website Management Equipment Advertising 78