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Modern Restaurant Management
AUGUST 17, 2020
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Other leisure-related categories affected the most included travel, cruises, lodging and airlines. Local Marketing Opportunity.
The Restaurant Coach University
MARCH 2, 2017
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. They bounce around.
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Cheetah
JANUARY 13, 2022
Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.
Black Box Intelligence
NOVEMBER 1, 2021
Guests are Missing Restaurant Deals and Coupons by Full-Service Restaurants. Mentions of specials, deals and coupons by full-service restaurant guests declined compared to pre-pandemic levels, suggesting restaurants are offering fewer discounts. Coupon usage is another type of discount being mentioned less often.
Modern Restaurant Management
MAY 5, 2021
All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.
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