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Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety.
Maintain visible hygiene cues : vaccinated consumers are among the most cautious and will continue to crave health and safety reassurance before returning to pre-COVID life. That was followed by airline travel (46 percent), attending live events (43 percent) and seeing movies in theaters (39 percent). Full-Service Restaurants.
Diners’ main concerns about visiting restaurants again include cleanliness and safety. Food and Alcoholic Delivery. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.
Guest Intelligence tracks 6 main categories ‘food’, ‘beverage’, ‘service’, ‘ambiance’, ‘value’ and ‘intent on return’. Full-service restaurants experienced an erosion in net sentiment for ‘food’, ‘ambiance’, ‘value’ and ‘intent on return’ during the quarter. Guests are Missing Restaurant Deals and Coupons by Full-Service Restaurants.
But for the QSR industry specifically, consumer expectations increased as priorities moved to health and safety first, which have, in turn, shaped decision making, long term brand engagement and buying behavior. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.
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