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Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. Even full-service restaurants had accepted the inevitable, seeing gains by embracing options like mobileordering, curbside pickup and third-party delivery.
“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.
That was followed by airline travel (46 percent), attending live events (43 percent) and seeing movies in theaters (39 percent). Now, consumers expect to be able to pre-order and find new menu items online before entering the restaurant – and this desire will live on in a post-COVID world. Full-Service Restaurants. percent and 3.3
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.
Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.
o tier system where the more they visit the more valuable their rewards are, or for a certain number of visits they receive a new ‘status’ (similar to airline rewards but obtainable). Point structured plans can include points per dollars spent, per items ordered, or per visit. Off-premise ordering is crucial to any app.
As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.
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