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Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. Even full-service restaurants had accepted the inevitable, seeing gains by embracing options like mobileordering, curbside pickup and third-party delivery.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.
Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. In fact, 30 percent of recent casual dining visitors think there is an opportunity to improve the quality of the beverage offer.
Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). In Taiwan and South Korea, where restaurant dining rooms remained open during the pandemic, frequent users actually reported ordering more takeout and delivery.
In the hospitality industry today, it’s imperative to have up to date technology solutions with features that allow for contact-free planning, ordering, payments and delivery/pick-up. The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future.
Headquartered in Sterling, Virginia, Cuisine Solutions services more than 22,000 restaurants, as well as first and business class on the top 10 airlines in the world, retailers and major hotels. Fastcasual restaurants continue to outpace industry growth and we see a great deal of opportunity for business owners in this urban market.”
Many restaurants go further than this, checking each guest’s temperature and requiring every diner to sign a declaration in order to track the spread should a confirmed case be recorded. But they also may be well placed to pick up the slack from other areas of the restaurant business given their flexible mobile nature.
Step into the future of FastCasual and Quick Service Restaurants, where bland (dare we say “legacy”) loyalty programs are quickly being left behind. The hotel and airline industries have set a high bar when it comes to meeting your guest’s expectations today. A new era of loyalty is emerging and it’s called Loyalty 3.0.
As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.
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