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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Loyalty 3.0: Elevating Guest Engagement Through Deeper Insights

Qu

Step into the future of Fast Casual and Quick Service Restaurants, where bland (dare we say “legacy”) loyalty programs are quickly being left behind. A new era of loyalty is emerging and it’s called Loyalty 3.0. So, what happens after they “sign up” for your brand’s loyalty program? You read that right…80%.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

Rewards Network, together with American Airlines AAdvantage Dining and United Airlines MileagePlus Dining, surveyed their members to learn more about what they anticipate their dining habits will look like over the next few months. Earning rewards for dining out or ordering takeout/delivery is becoming even more important to consumers.

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Not Just a Trend: The Restaurant Loyalty App

Lavu

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

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Different Types of POS Systems

BNG Point of Sale

A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. POS hardware examples include: A mobile device, such as a smartphone or tablet, and any proprietary hardware options. Mobile POS Systems (mPOS Systems). Let’s review both.

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