Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Real Ingredients, real purpose, real flavor.” [] Show it everywhere – make it critical to your culture. Choose wisely.

Customer Service 320

Customer Service Social Media Customer Experience Reference 320

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Use localized keywords in the content on your website pages.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

ChowNow

JUNE 10, 2024

Running a restaurant is a balancing act of managing expenses and maximizing revenue. In this article, we’ll explore how to calculate your restaurant profit margin, what affects it, and practical strategies to improve it. Overhead Costs: Rent, utilities, and other fixed costs must be managed efficiently.

Online Ordering 78

Online Ordering Social Media Website Management Inventory 78

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. There’s no need to punch a physical card or process the receipt.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Restaurant Engine

FEBRUARY 22, 2023

Update your content regularly to encourage repeat website visits. According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. This is one of the many reasons your website is the centerpiece of your marketing efforts. Make sure this isn’t yours.

Website Management 110

Website Management Social Media SEO Email Marketing 110

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Restaurant Engine

JANUARY 25, 2023

A website developer can help you take your website to the next level. Wondering if you need to redesign your website? Starting a restaurant and need to create a website? Either way, you need a website developer to help you with one of the most important marketing tools for your website.

Website Management 111

Website Management Hiring Online Ordering Mobile Ordering 111

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. They’re great to manage customer complaints, ask for reviews, and resolve issues. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. They’re great to manage customer complaints, ask for reviews, and resolve issues. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

The Restaurant Times

JULY 13, 2020

This article discusses how restaurant operators can capture customer data, and use it to their advantage. . With this data in hand, they can better manage the restaurant inventory, avoid food wastage, and decide which menu items to promote. Make Your Websites And E-mailers Interactive.

Loyalty Program 90

Loyalty Program Email Marketing Online Ordering Social Media 90

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant. Her passion is to help businesses grow through marketing.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

7 Shifts

MARCH 27, 2020

Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Manage expectations by creating a timeline for updates. Manage your 7shifts account Reach out to 7shifts Support to request a temporary hold.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

SpotOn

MAY 1, 2024

To get some extra recognition online, restaurants can complete a few simple changes to their website and Google Business Profile to improve how guests discover their business online. But before you start perfecting your website and luring in new customers, we recommend you claim your Google Business page.

SEO 52

SEO Definition Online Ordering Website Management 52

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

DECEMBER 9, 2020

In this article, we look at how to tell if you should start catering. The most important thing to consider is whether or not you have the resources to manage the added work. Things to think about include: Who will manage the catering operations? Hire a catering manager. Market your catering business. tweet this).

Catering 113

Catering Website Management Seasonal Menu Food Supply 113

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. That said, it should only be one part of a multi-faceted marketing strategy.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Ken Burgin

FEBRUARY 29, 2020

I wrote a fairly lengthy article back in 2001 , with advice on how to manage the effects on small businesses – it still holds up well. Plus some thoughts last month on the need for a 2020 Plan B. Now we can see another recession unfolding in front of us. Renewal and innovation can’t stop during a slowdown.

2020 88

2020 2001 2007 2009 88

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. ROI – Return on investment.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Each one has their advantages and disadvantages, and no one form of advertising can solve all your marketing challenges.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Perfect Daily Grind

APRIL 17, 2023

You may also like our article on what a green coffee trader does. Buying coffee Alongside this, over the past few centuries, the trade of green coffee has largely been exclusive to a small group of larger multinational importers, exporters, and roasters who dominated the global coffee market. These includes market prices for coffee.

Technology 114

Technology Transportation Online Ordering Small Business 114

The Restaurant Times

FEBRUARY 16, 2021

The restaurant technology trends mentioned in this article will help restaurants to stay competitive and be able to better align better with any unforeseen changes or upcoming trends in the year 2021. . Marketing Automation . In the restaurant industry, marketing has become automated, analytical, and more data-driven.

Technology 98

Technology Mobile Ordering Online Ordering Cash Management 98

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? Grab your free copy here. Create strong social media relationships with customers.

Social Media 173

Social Media Customer Experience Customer Service Small Business 173

EATER

JANUARY 25, 2023

I found just one article devoted to this strange phenomenon. Most commercial meat broths begin with a highly concentrated stock, made by a company such as Ariake, that’s diluted with water and then mixed with seasonings to each brand’s specifications,” the article said. Kenji López-Alt told me over email. Did anybody care?

Email Marketing 113

Email Marketing Kitchen Safety Food Safety Consumer Goods 113

Perfect Daily Grind

APRIL 3, 2022

You might also like our article on storing small quantities of green coffee. Mike Mamo is the Managing Director of Addis Exporter in Ethiopia, and the owner of the Telila washing station in Ethiopia’s Jimma region. As people increasingly tried to replicate café-quality beverages at home, ecommerce boomed in the home coffee market.

Online Ordering 199

Online Ordering Article Food Order Food Safety 199