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For Restaurants, Investing in Loyalty Is an Investment in the Future

Modern Restaurant Management

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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Oh, Canada: The Potential Impact of AI and Tariffs

Modern Restaurant Management

This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.

Pricing 493
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Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

Modern Restaurant Management

At least 95 percent of operators said their restaurant experienced supply delays or shortages of key food or beverage items in recent months, according to a September survey of 4,000 restaurant operators. Create a Customer Loyalty Program. Loyalty programs drive repeat traffic by offering discounts based on the number of visits.

Marketing 474
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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Restaurant Trends to Look For in 2025

Modern Restaurant Management

It also means fewer chef-driven creative specials and more management-driven menu items. Free loyalty programs have been very successful in the fast-food arena – think Starbucks and McDonald’s – where customers earn points or stars or whatever toward free menu items. For $14.99

2025 474