7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

MAY 21, 2021

As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. A restaurant is only as good as the team behind the scenes.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 13, 2020

Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

ChowNow

JANUARY 6, 2021

In this blog, we’ve compiled tactics for restaurant success that will help you start 2021 on the right foot. Ask an Expert: What Management Software Do Restaurants Need Right Now? Customer information, including names, email addresses, and order history, is essential for both customer retention and acquisition.

2021 370

2021 Mobile Ordering Online Ordering Download 370

7 Shifts

JUNE 3, 2022

Learn more about how Kelly McCutcheon and her team established Hopdoddy's core values in our blog post guide, and listen to Kelly on the podcast here. Among the over 25 set, manager recognition (or lack thereof) was one of the top three reasons that they've left restaurant jobs. And clearly state when to use email vs. text vs. calls.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

ChowNow

AUGUST 19, 2024

Whether you’re a roadside fruit stand or a Michelin star restaurant, cash flow management is crucial. It doesn’t matter how fine-tuned your menu is or how much marketing buzz you have if you’re spending more money than you’re earning. Understandably, most restaurant owners aren’t financial experts.

Cash Management 195

Cash Management Management Management Inventory 195

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

EATER

FEBRUARY 8, 2021

“We have long admired the work that Chowbotics has done to increase access to fresh meals, with its groundbreaking robotics product and vision,” DoorDash co-founder Stanley Tang said in statement emailed to The Verge. But the Chowbotics acquisition raises interesting questions about DoorDash’s post-pandemic plans.

Email Marketing 321

Email Marketing 2014 Delivery Customer Service 321

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Real Ingredients, real purpose, real flavor.” [] Show it everywhere – make it critical to your culture. Choose wisely.

Customer Service 358

Customer Service Social Media Customer Experience Reference 358

Modern Restaurant Management

SEPTEMBER 2, 2022

A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. This particularly the case if you can continually remarket to them through email campaigns and social media posts, promoting all of your new content. Improve Your Social Media Presence.

SEO 450

SEO Social Media Audits Point of Sale 450

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

The Rail

JULY 5, 2024

This blog will explore essential restaurant management tips that will help you enhance profitability and drive success in the competitive food service industry. Review and alter your menu often in response to consumer input, shifting market trends, and seasonal availability.

Management 130

Management Management Loyalty Program Point of Sale 130

Modern Restaurant Management

OCTOBER 31, 2019

This blog will steer you in the right direction. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know. Be sure to not purchase an email list but simple embed a sign up form on your site to gather those addresses. Newsletter Sign Up.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 22, 2019

Brainstorm a list of those words and phrases and make sure they’re used conversationally throughout your website in blog posts, menu items, and other informative content. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Get Listed on Google My Business.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

OCTOBER 19, 2020

Businesses like Dig Inn, Modern Market, IHOP, Panda Express have all launched self-delivery as a way to increase sales and meet the increasing demand for delivery. ” A detailed pro/con list of third-party vs self-delivery is found here on our previous blog (13). . And not just because of the high commission rate either.

2021 339

2021 Point of Sale Food Safety Kitchen Safety 339

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

AUGUST 16, 2021

Increased operating efficiency achieved during the pandemic has enhanced restaurants’ ability to manage through the labor shortage, better positioning them to absorb higher compensation and benefit costs where necessary, reducing credit risk for many operators. QSR Marketing Forecast. percent, compared with 3.1

2021 450

2021 Guest Recovery 2019 Point of Sale 450

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Ignore them and they will find someone else to pay attention. [] CONFUSING LEADERSHIP AND MANAGEMENT.

Cash Management 287

Cash Management Point of Sale Leadership Website Management 287

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

ChowNow

JULY 10, 2024

Target market : Identify your primary customer base and include details as to why you’re specifically targeting the particular demographic. Ownership and management : Provide clear details about the restaurant’s owners and any other key members of the management team.

Point of Sale 221

Point of Sale Email Marketing License Customer Service 221

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

MARCH 27, 2020

Manage expectations by creating a timeline for updates. A blog post explaining why you are closed when you expect to reopen is also a good idea. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Stay tuned for 7shifts’ very own relief program!

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

MARCH 16, 2022

As a manager, there are countless low- to no-budget tips to engage staff and build a strong foundation for your business. Managers often underestimate the power of two simple words: “Hello” and “Thanks.” Another key strategy is talent management. Although turnover is inevitable in virtually any industry, all hope is not lost.

Front of House 370

Front of House Back of House Communication Customer Service 370

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Look no further than geo-fencing! What are Advantages of Geo-fencing?

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

Goliath Consulting

AUGUST 2, 2022

However, with most marketing-related things, restaurants must make consumers aware of their delivery, takeout, and online ordering services. OrderB4 is the first multi-brand ordering platform designed explicitly for Ghost Kitchens and Virtual Brand management and operations. ” 3 . It is a customizable, cloud-based system.

Delivery 195

Delivery Online Ordering Food Website Management 195