Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. A blog section with the latest updates on your transition can also keep them informed. Consider adding an interactive map so customers can easily find your new spot.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

ChowNow

JANUARY 22, 2021

In this blog, we cover five simple tips for promoting your custom restaurant app. Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. You can use a service like Mailchimp to send out promotional emails.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Have your social media account slugs displayed on marketing material inside the restaurant to make it easier for the customer to mention you on social media.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

ChowNow

JANUARY 6, 2021

In this blog, we’ve compiled tactics for restaurant success that will help you start 2021 on the right foot. Customer information, including names, email addresses, and order history, is essential for both customer retention and acquisition. Read on for 5 tips that will help you run a successful and profitable business this year. .

2021 370

2021 Mobile Ordering Online Ordering Download 370

Modern Restaurant Management

JANUARY 13, 2020

Deploying marketing campaigns. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling. Employee time-off requests. New employee training. Escalation procedures for customer complaints. Pricing events for happy hours and special occasions.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

Harbor Touch

MARCH 18, 2025

Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Use customer lists from your records to email tailored offers. Loyalty isnt guesswork.

Management 148

Management Management Seasonal Menu Cash Management 148

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

SEPTEMBER 2, 2022

A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. This particularly the case if you can continually remarket to them through email campaigns and social media posts, promoting all of your new content. Improve Your Social Media Presence.

SEO 450

SEO Social Media Audits Point of Sale 450

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

EATER

FEBRUARY 8, 2021

“We have long admired the work that Chowbotics has done to increase access to fresh meals, with its groundbreaking robotics product and vision,” DoorDash co-founder Stanley Tang said in statement emailed to The Verge. But the Chowbotics acquisition raises interesting questions about DoorDash’s post-pandemic plans.

Email Marketing 318

Email Marketing 2014 Delivery Customer Service 318

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

Bar 163

Bar Marketing Email Marketing Social Media 163

Modern Restaurant Management

NOVEMBER 22, 2019

Brainstorm a list of those words and phrases and make sure they’re used conversationally throughout your website in blog posts, menu items, and other informative content. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Get Listed on Google My Business.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Goliath Consulting

SEPTEMBER 14, 2020

The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4). There are blog posts like ours, too, that discuss trending topics and cover important factors that make concepts recession- and pandemic-resistant.

Franchising 393

Franchising Franchise 2021 Fast Casual 393

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. This reduces the risk of spreading germs and viruses. It also saves time and improves the overall dining experience.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Modern Restaurant Management

OCTOBER 31, 2019

This blog will steer you in the right direction. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know. Be sure to not purchase an email list but simple embed a sign up form on your site to gather those addresses. Newsletter Sign Up.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

JUNE 3, 2022

Learn more about how Kelly McCutcheon and her team established Hopdoddy's core values in our blog post guide, and listen to Kelly on the podcast here. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. Not Urgent & Important — Email.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

Modern Restaurant Management

APRIL 2, 2020

Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. This is a permanent change for the Phoenix market.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Real Ingredients, real purpose, real flavor.” [] Show it everywhere – make it critical to your culture. Choose wisely.

Customer Service 358

Customer Service Social Media Customer Experience Reference 358

ChowNow

NOVEMBER 11, 2020

In this blog, we’ll share strategies that will help you educate your customers on harmful commissions and incentivize them to order directly from you. . Make sure to post your discount code on your social media page, in an email, and on your website. This makes it easier for you to market to them again. An added bonus?

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

Goliath Consulting

OCTOBER 19, 2020

Businesses like Dig Inn, Modern Market, IHOP, Panda Express have all launched self-delivery as a way to increase sales and meet the increasing demand for delivery. ” A detailed pro/con list of third-party vs self-delivery is found here on our previous blog (13). . And not just because of the high commission rate either.

2021 339

2021 Point of Sale Food Safety Kitchen Safety 339