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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Tools to use for market research Surveys, social media, your website, and direct interaction with diners can help you gather data on customer preferences and dining habits. SEO analytics Aside from social media, your website’s SEO performance is also a valuable tool for market research.

Marketing 370
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Local SEO For Restaurants—How To Rank Higher And Attract More Customers

ChowNow

How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.

SEO 195
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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SEO Tips to Help Restaurants Vault into the Google Six Pack

Modern Restaurant Management

Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.

SEO 577
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Effective Promotional Ingredients for Going Green

Modern Restaurant Management

Restaurant websites and blogs are great platforms for talking about sustainability initiatives like the use of sustainable ingredients, recycling programs, energy saving programs and/or participation in food donation programs.

Recycling 567
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Five Local SEO Tips to Boost Your Restaurant’s Online Visibility

Modern Restaurant Management

To do this, nothing could be easier: just go to the Google My Business website and create your account. If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. Your schedule. Pictures of your establishment. A description.

SEO 537
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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. Create unique content – Think blog posts, testimonials, engaging/fun social media posts.

SEO 474