Modern Restaurant Management

MARCH 19, 2020

Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. This blog has done a great job of teaching you how to spot fake followers to avoid getting scammed. I Don’t Have Money for Expensive Influencers.

Influencer 532

Influencer Marketing Social Media Online Ordering 532

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. For example, you can create a blog to share the inspirations and stories behind your dishes.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 3, 2023

What Is Influencer Marketing? Even if you’re unfamiliar with the ins and outs of influencer marketing itself, with how social media has changed and evolved over the last decade, it would be more shocking to have not heard about influencers. Influencer marketing is essentially a two-way street. How Does the Technique Work?

Influencer 491

Influencer Book Marketing Social Media 491

Modern Restaurant Management

FEBRUARY 24, 2020

Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Tasty-Style Videos. Tip : Play with the tempo.

Marketing 569

Marketing Seasonal Menu Consumer Goods Blog 569

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Get the Guide: Email Marketing Made Easy for Restaurants.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. In 2021, restaurants especially need to utilize trending marketing and public relations best practices to rebuild their businesses.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

FEBRUARY 28, 2020

Shake up your quick serve restaurant (QSR) and fast casual dining marketing response with voice response via smart speakers and voice assistants. This opens up a vast new way for both online and offline marketers to engage consumers, in turn driving up response and revenues. Opens up a New Market Among Sight-Challenged.

Marketing 420

Marketing Fast Casual Entertainment Article 420

Culinary Cues

JANUARY 26, 2025

The next time you walk through your local supermarket, butcher shop, fish market or bakery, take a moment to think about this. Putting aside the challenge of bird flu and the work and demands surrounding the care of animals, cost of feed, and process of harvesting and preparing eggs for market even at todays price this works out to around $.50

Food 439

Food Hotels Fine Dining Agriculture 439

Culinary Cues

SEPTEMBER 30, 2024

So, are we pricing ourselves out of the market? PLAN BETTER – TRAIN HARDER Harvest America Ventures, LLC Restaurant Consulting www.harvestamericacues.com BLOG (Over 900 articles about the business and people of food) CAFÉ Talks Podcast [link] More than 90 interviews with the most influential people in food

Pricing 406

Pricing Marketing Insurance Seasonal Menu 406

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. But, if the most successful hospitality businesses invest more in marketing campaigns.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Culinary Cues

JANUARY 29, 2025

PLAN BETTER TRAIN HARDER Harvest America Ventures, LLC Restaurant Consulting www.harvestamericacues.com BLOG (Over 900 articles about the business and people of food) CAF Talks Podcast [link] More than 90 interviews with the most influential people in food

Dine-in 296

Dine-in Blog Article Training 296

Modern Restaurant Management

FEBRUARY 21, 2022

Future Market Insights reports that overall Plant Based Burgers sales revenue will surpass US$ 2.7 With increasing promotions in restaurant magazines, food blogs, and social media platforms, more people are expected to join this mega-trend. Bn in sales in 2021, while Meat Alternative Market experienced a year-on-year growth of 5.2

Fine Dining 554

Fine Dining Fast Casual Food Supply 2022 554

Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

Recycling 567

Recycling Sustainability Loyalty Program Social Media 567

Culinary Cues

APRIL 7, 2025

PLAN BETTER TRAIN HARDER Work Hard and be Kind Dick Cattani Harvest America Ventures, LLC Restaurant Consulting www.harvestamericacues.com BLOG (Over 900 articles about the business and people of food) CAF Talks Podcast [link] More than 90 interviews with the most influential people in food

Kitchen Safety 285

Kitchen Safety Food Supply 2030 Healthcare 285

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. While the answer to “SEO or Local SEO?”

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! That way, they will be able to send them additional marketing material at other opportunities. It will help you in the long run.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Culinary Cues

MARCH 16, 2025

Are you developing menu concepts that shy away from typically high-cost ingredients and ones that are sensitive to market fluctuation? Are you planning to buy from within a shorter market reach? With this understanding, how will you adjust to economic downturns that can disrupt business? The cost of goods will rarely go down.

Food Supply 229

Food Supply Customer Service Delivery Recruiting 229

Modern Restaurant Management

NOVEMBER 18, 2020

Because public relations lets the public know that you are open for business and are active in your market sectors. Additionally, contributing to your social media, blogs, and industry groups allows you to further build and develop relationships.

Social Media 563

Social Media Consumer Goods Events Education 563

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. In a 2018 survey , 54 percent of consumers said they wanted more video content from the brands they love, versus a mere 18 percent who were looking for more blogs. Know Your Audience Members — And Their Preferred Platform.

Social Media 505

Social Media Coupons Download Entertainment 505

ChowNow

FEBRUARY 21, 2025

For more ideas on how to convert third-party customers into direct ones, check out our blog on Third-Party App Strategy. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Culinary Cues

APRIL 8, 2020

If you are a professional you should know that this label signifies that you have embraced certain characteristics and beliefs that are highly marketable. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] ORGANIZATION. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] PLANNING.

Communication 474

Communication Food Supply Customer Service Small Business 474

Modern Restaurant Management

JUNE 28, 2022

ESOMAR-certified market intelligence and research firm, Future Market Insights , states that technological advancements in robotics has led the food manufacturers to reconsider their orthodox human-based manufacturing operations and switch to robotics. Rise of Service Robots- A New Era of Human-Like Services.

Delivery 575

Delivery Food Customer Service Front of House 575

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. www.harvestamericacues.com BLOG. Such is the case in 2021.

2021 474

2021 Social Media Kitchen Safety Restaurant Law 474

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. A blog section with the latest updates on your transition can also keep them informed. Consider adding an interactive map so customers can easily find your new spot.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Culinary Cues

MARCH 21, 2025

Each idea finds itself in a file folder until the right location is discovered -then he jumps into action by bringing the story to life through menu, dcor, team building, training, and marketing. Some of those ideas never find a home but continue to exist as incentive to drive the dreaming process.

Hotels 256

Hotels Back of House Customer Service Entertainment 256

Modern Restaurant Management

SEPTEMBER 10, 2021

The highly saturated digital market means that digital strategy must stay ten steps ahead of the industry standard in order to succeed, a daunting task for industry leaders and newcomers alike. Restaurateurs seeking to drive explosive traffic must employ explosive solutions.

Entertainment 485

Entertainment Social Media Customer Service Technology 485

Modern Restaurant Management

JUNE 4, 2021

Google is by far the top search engine with over 87 percent market share in the U.S. Registering businesses like restaurants on Google My Business is critical to effective local SEO. That’s because most people search for information using Google. Last year alone there were 6.9 trillion searches for the year worldwide.

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

Modern Restaurant Management

AUGUST 12, 2024

Raydiant’s “The State of AI in Restaurants” report found that 62 percent of restaurant leaders believe that AI offers a significant competitive advantage to restaurants that adopt it, with 67% feeling well-positioned to leverage AI for market differentiation.

Audits 449

Audits Back of House Employee Relations SEO 449