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With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.
Beyond the immediate lost revenue from empty reserved tables, these missed bookings disrupt carefully planned kitchen and staffing operations. Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems.
Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team
365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Design is more than aesthetics, it’s a strategic tool for enhancing guest experience, driving operational success and telling your brand’s story in an ever-competitive space.
I thought the mixture of customer service, catering, and serving up great food would fit me and my family well, so I decided to move forward. This was an eye-opening experience and helped me learn so much about what it’s like on that side of things so we can strive to give everyone who walks in our door a welcoming experience.
All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. Invite them for a complimentary dining experience in return for them creating content promoting your brand on social media.
We're proud that our platform gives hospitality businesses more control over their operations while creating better experiences for diners. When scalpers or bots grab reservations, genuine customers can't book tables. Restaurants appear fully booked, which discourages potential walk-ins.
That’s why our teams—who specifically work to improve restaurant operations, performance, and staff happiness—have curated a 7-course menu of the best books about understanding restaurant management. So pull up a chair and take a deep dive into some of the most insightful and actionable tips from the best in the business. Goodreads: 4.09
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.
No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Customers often browse Instagram for aesthetic appeal and real-time updates before deciding where to dine.
Diners are booking their tables well in advance, turning “no reservations available” into a badge of honor that signals high demand and exclusivity. Yet, many restaurants either throw on a random playlist or forget music altogether, missing a crucial opportunity to elevate the dining experience.
Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
. "Guests are already gravitating toward features like pay-at-table systems and QR code menus, and we see opportunities for restaurants to embrace innovations such as AI-powered menu personalization and automated ordering to elevate the experience further.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
Across the country, bakeries and pop-ups, often helmed by members of the Mexican and Central American diasporas, are celebrating Mexican baking traditions and experimenting with flavors, creating a new world of Mexican American pastry. I taught myself to bake through books and practice, just out of curiosity.
He went from bored to booked… and soon opened up other locations. I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Now the question was how to keep those repeat customers. Focus on Customer Service and Personalized Experiences.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.
Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. When guests see you consistently getting positive reviews, responding to feedback, and showing up online with intention, theyre more likely to book a table, place an online order, or come back for seconds.
The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. How owning your digital presence can help you reach more local customers. Thats exactly how potential customers feel when they cant find your restaurant online.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Online ordering and delivery apps. Here is an example of a restaurants branded app.
These are indeed the table stakes when it comes to delivering premium experiences. A small menu hints at luxury, signaling to the audience that the items listed on a menu have been hand selected to deliver a more special experience. Fewer choices communicates exclusivity, which drives up customer value.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
Polled diners are 66% more likely to order takeout than they were prior to the pandemic, and customers continue to value online orders. Restaurant owners need to know how to leverage the increased customer pool that apps provide in a smart, sustainable way to grow their business. Offer promos on direct orders.
A lot of people would assume that fraud in the restaurant industry doesn’t extend beyond dine-and-dashers and bad cheques, but those with experience in the industry, especially at the level of popular franchises and chains, will tell you that fraud is more common than most people recognize. Customer Data Will be at Risk More than Ever.
However, there are security concerns with this growing technology, which largely stem from customers sharing data that restaurants could then sell. In order to improve the customerexperience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Rifrullo Café, a cozy farm-to-table restaurant in Brookline, Massachusetts, hums with customers on a steamy July mid-morning. As a chef, I have a responsibility to do my best to create good environments for people, customers, and the community,” says Marnell-Suhanosky. Customers are slower to engage, however. “It
On top of that many customers are fearful they will lose their jobs and so are being very careful with how they spend their money. Your team needs to be flexible, so if on Wednesday you start getting a lot of bookings for the weekend, then add an extra member of staff. One area to focus on is the booking platforms and discount sites.
Provide Customer Service Training. There is a direct correlation between customer service level and staff training. You will then have a capable team that consistently delivers unbeatable levels of customer service. The last thing you want to do is promise customers delivery times that you have no chance of delivering.
The following principles are adapted from the author’s new book, Leading the CustomerExperience. Innovation, the late Peter Drucker pointed out in his landmark book, The Discipline of Innovation, is the “effort to create purposeful, focused change in an enterprise’s economic or social potential.”
Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. Hiring the right people can make or break your business.
Surveys have shown that these trends are driven primarily by a Millennial customer base, with 64 percent of Millennials saying food delivery and takeout are “essential to the way they live. When online reservations first arrived, plenty of restaurants scoffed at the idea of axing customer interaction. Lessons Learned.
To stand out and get more customers means focusing more on marketing. Having a website isn’t enough if you want potential customers to find you before your competitors. That search engine query turns into a website visit, which can then turn into a table booking. Marketing with Your Customers. Learn Some Basic SEO.
Customer service is at the core of innovation and good business practices. After all, the future in the hospitality sector quite literally lies in the hands of guests and customers, so it’s imperative that you always perfect your customer service. Personalize the CustomerExperience. Integrate Virtual Assistants.
According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Your Restaurant’s Digital Transformation.
Both options help eliminate manual entry and streamline how delivery orders are processed, but the experience and the flexibility can be very different. Do they offer tools to improve customerexperience or address issues quickly when something goes wrong? This is where you separate scalable solutions from basic ones.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Book in advance, or wait half an hour for a table.
For this reason and more, traditional Iranian cuisine has carried on as one historically defined by an at-home experience rather than a restaurant affair. Founded in 2021 via grassroots pop-ups, the now brick-and-mortar restaurant daily welcomes both Iranians and non-Iranian customers in its hip Silver Lake home.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
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