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Prepare Now for a More Profitable Christmas

Ken Burgin

Contact Previous Bookings. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? At a minimum have click-and-pay invoices to collect booking payments.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397
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Creating a restaurant website: Why it matters and how to nail it

Open for Business

A website can be a powerful tool for marketing your restaurant. Make sure you put it in a place where it can’t be missed to maximize guest bookings. Include hours of operation, location, map, and contact information (phone number and email). Booking a table should always be one click away. Vital restaurant information.

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3 New Restaurant Marketing Opportunities in November

Ken Burgin

Singles Day Restaurant Marketing – 11 November. Black Friday Restaurant Marketing – 26 November. Move the merchandise – the t-shirts that haven’t sold, offered at a crazy price. Cyber Monday Restaurant Marketing – 29 November. What can you throw into the mix?

Marketing 133
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4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Marketing and Promotions. The Ultimate Guide to Restaurant Marketing. Download Now.

Specials 111
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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Consider things like merchandise sales, inventory sales, or private cooking lessons. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Let customers know that you’ll only be sharing recipes through your email newsletter. Charge a fee for the class.

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Free restaurant profit margin calculator & comprehensive guide

Open for Business

Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. Target diners during off-peak times to drive bookings when you need them most. This could involve personalized email offers based on past orders or social media ads tailored to local events and preferences.