Modern Restaurant Management

NOVEMBER 3, 2023

After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing?

Influencer 491

Influencer Book Marketing Social Media 491

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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Social Media Customer Experience Small Business Influencer 299

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.

SEO 324

SEO Social Media Customer Experience Customer Service 324

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

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Social Media Front of House Advertising 2022 264

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. You find one that looks promising, but theres no websitejust a few scattered social media posts. Frustrating, right? Another great benefit?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

FEBRUARY 25, 2022

That search engine query turns into a website visit, which can then turn into a table booking. Social media platforms will play just as significant a marketing role for restaurants in 2022. Social media platforms will play just as significant a marketing role for restaurants in 2022. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

Social Media 78

Social Media Customer Experience Seasonal Menu Online Ordering 78

Modern Restaurant Management

MARCH 25, 2022

Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Boost Social Media. Clearly, social media allows you to reach potential customers where they spend their time, but growing your following can be an uphill battle.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

EATER

OCTOBER 17, 2024

Lille Allen, Jesse Sparks The stand-up comedian became a social media standout for his whip-smart crowd work and casual cooking videos. And two, I’m trying to make a joke that this is a quote-unquote cookbook because I’m a comedian, and the book is a mix of stories and genuine recipes. Now, he’s taking over your dinner table.

Book 303

Book Back of House Social Media 2025 303

EATER

APRIL 19, 2021

His longtime assistant Laurie Woolever made the decision to carry that book to its completion, and now, World Travel: An Irreverent Guide is a reality. After working with Bourdain for more than a decade, Woolever was uniquely positioned to bring this book to life, despite no new words from Bourdain himself. I’m very proud of it.

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Book Travel 2018 Food Safety 347

ChowNow

FEBRUARY 28, 2025

Outside of your website, add your ordering link to your social media bios and posts (also, Stories if youre using Instagram). Social media: Create posts sharing the perks of your rewards program and how easy it is to use and earn. can boost traffic. Highlighting the deadlineOnly available this weekend!adds

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Are you trying to increase foot traffic? Do you want to drive more online orders?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

EATER

DECEMBER 13, 2023

Gina Chung’s book cover cake was actually an ice cream cake. Jemimah Wei For some authors, the book cover cake has become a publishing rite of passage In the middle of the New York City launch party this spring for Gina Chung’s debut novel, Sea Change , Chung’s friend Vanessa Chan snuck out to pick up a surprise.

Book 345

Book Social Media Events 2019 345

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 440

Social Media Marketing Customer Experience Consumer Goods 440

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

DECEMBER 31, 2024

Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for social media’s viral “Cucumber Salad” trend. Very interactive, completely personalized.”

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

JUNE 24, 2021

Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Establishing, monitoring, posting, and maintaining social media accounts such as Instagram and Facebook. Paid social media advertising that directly targets your local audience.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

EATER

MARCH 21, 2025

As Zaslavskys carrot salad videos gained popularity, other health- and wellness-conscious social media creators, as well as home cooks, began to upload their own renditions of the salad, opting to call it the viral carrot salad or even Danielle s carrot salad.

Social Media 257

Social Media 2006 Agriculture Food Order 257

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 1, 2022

Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. Your conference facilities may not be the most exciting thing to post about on social media right now, but what about your other facilities?

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Social influencers are the new celebrity endorsement. Every city has some social media gurus who tout local shops, restaurants, and activities.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Get Social with Digital Marketing. Social media is one of the best tools to use to help increase restaurant awareness and increase your customer base.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

MARCH 11, 2025

On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants. The staffing shortage continues and has been a challenge when trying to meet the increased surge of demand that arrived once things reopened.

Mobile Ordering 418

Mobile Ordering Kitchen Safety Fine Dining Food Safety 418

Modern Restaurant Management

AUGUST 14, 2023

Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases. Any time your business creates marketing materials or modifies the dining room, it should be cross-referenced against the brand book.

Social Media 419

Social Media Book Customer Experience Design 419

Modern Restaurant Management

NOVEMBER 4, 2020

Your team needs to be flexible, so if on Wednesday you start getting a lot of bookings for the weekend, then add an extra member of staff. One area to focus on is the booking platforms and discount sites. Competitions on social media always get a lot of engagement and reach. Put the minimum amount of staff on per shift.

Book 480

Book Social Media Customer Service Customer Experience 480

Modern Restaurant Management

JANUARY 12, 2023

In fact, in a 2022 study, 53 percent of millennial TikTok users said they had visited a restaurant after seeing it on the social media platform, showcasing the power of new platforms in driving business.

2023 493

2023 Online Ordering Social Media Website Management 493

Embrace the Suck

JANUARY 20, 2021

Human beings are social creatures and we need each other. There’s a classic self-improvement book out there called The Richest Man in Babylon. The premise of the book is quite simple: Two men who grew up together lose touch and after many years meet randomly. It starts with social media.

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Social Media 2001 Online Ordering Take-out 417

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? In 2021, QSR brands spent an estimated $1.8

Advertising 522

Advertising Take-out Marketing Social Media 522

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Culinary Cues

MAY 27, 2023

This is not easy since the access to and use of technology and its influential sidekicks: social media and 24/7 news is so universal that nearly everyone sees them as essential to our way of life, but we need to try. Feed it to your staff members and talk about the book while you are engaging in daily tasks.

Technology 385

Technology Front of House Social Media Back of House 385

Modern Restaurant Management

NOVEMBER 2, 2023

By the end of the book, readers will know how to protect themselves (and their customers). Modern Restaurant Management (MRM) magazine asked Shaw why she wrote the book, food safety challenges for restaurants and the impact she anticipates AI will have on the industry. " Why write this book now?

Kitchen Safety 474

Kitchen Safety Food Safety Allergens Employee Relations 474

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 460

Sustainability Social Media Customer Experience Consumer Goods 460

EATER

OCTOBER 31, 2024

The ability to create pop-ups and garner a following on social media translates to a lower barrier of entry for showcasing baked goods. I taught myself to bake through books and practice, just out of curiosity. Though Latinx people comprise 19 percent of the U.S.’s

Consumer Goods 324

Consumer Goods Customer Experience Social Media Take-out 324

Modern Restaurant Management

DECEMBER 10, 2021

Book in advance, or wait half an hour for a table. Their online presence on social media platforms can help attract visitors to your website and build awareness of your outlet. Another way to do this is to ask your front-of-the-house staff to ask someone making a booking for a large group if they are celebrating a special event.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JUNE 10, 2021

We’ve been comparing the restaurant and hotel industries for several years as we see a similar storyline playing out in real time with restaurants, where third-party sales channels are rapidly capturing share and command of digital bookings. The concept of direct bookings long precedes the digital era in other industries.

Airlines 493

Airlines Consumer Goods Point of Sale Hotels 493