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EVENTS: IMPROVING SALES AND PROFITS IN RESTAURANTS, CAFES, BREWERIES

Food Business

We are going to discuss two types of events: catering—guests’ special occasions, and experiential events—frequent events to draw in guests. Restaurants, cafes, and breweries are actively aware of their need to satisfy their guests in many different ways. Now we segway into planned and curated events.

Brewery 147
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[Case Study] How Shawn & Ed Brewing Simplified Scheduling and Event Management

7 Shifts

is a craft brewery in the heart of Dundas, Ontario, producing delicious beers sold through a variety of liquor stores as well as their own taproom. Craft beer makes 30% of the beer industry, with lagers making up 80%, allowing Shawn & Ed to compete with big brands due to their lager specialization. Shawn & Ed Brewing Co.

Events 210
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Five Tips for Celebrating Halloween at Your Restaurant

Modern Restaurant Management

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

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Owning a Bar: Everything You Need to Know

7 Shifts

Perhaps you want to create a craft brewery, or maybe you'd prefer a trendy, urban winery that appeals to the yuppies? You can use Facebook and Instagram to post updates about new products, showcase events you're hosting, or give coupons for people to try out new items on the menu.

Bar 370
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Best Prep for Super Bowl Off-Premise Programs

Modern Restaurant Management

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event. This can help increase sales and also encourage repeat business.

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Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

Modern Restaurant Management

Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Restaurants that offer special events for customers will generate buzz in the community and drive traffic. Support Local Businesses. Being a valuable member of the local community impresses diners.

Marketing 189
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Eat, Drink and Be Merry: Properly Prepping Your Bar for the Holiday Rush

Modern Restaurant Management

Include product name, brewery, keg size, style and Alcohol by Volume (ABV) along with expiration dates so everyone making decisions around kegged inventory is working from the same source. At this time of year, customers look forward to (and are willing to pay for) new and special experiences, especially when it comes to food and beverage.

Bar 188