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Here are five tips for planning for the future to provide the best service: Understand Your Customers. Whether fine-dining or fast casual, great service now revolves around the customerexperience you bring to every interaction. The people that answer the phone for takeout orders are now your frontline for customers.
Restaurants, like retail before them, are battling the rising tide of digital services by ensuring an experience that can’t be had online and that reflects well on their brand. Restaurants can thrive, even in the era of digital services, by offering an experience that can’t be found online. A Dirty Truth About Experience.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." How Do You Stack Up?
More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. They speak to their core audience of current and future customers. Making Personalization Central. How can restaurant brands get personal?
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. The simplicity and convenience of these payment methods will boost customer satisfaction and increase revenue by reducing checkout hesitation and encouraging higher spending.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
If you happen to own a casual dining establishment, it’s even better: The global fast casual restaurants market is expected to grow by $186.27 Looking for some ideas to help your casual dining establishment thrive? Make barrier use less noticeable with a custom logo or your restaurant’s name printed on them.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
A majority of diners report diminishing guest experience because of labor shortages at restaurants, according to a consumer survey from HungerRush. It’s always great to know exactly what customers are thinking and to have direct insights into friction points. What should restaurant owners take away from the survey findings?
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But most importantly, respond to all customer reviews.
Even though local and state orders prohibiting or severely restricting restaurants’ ability to serve customers and generate and revenue, standard business liability policies did not provide coverage, and many policies had a pandemic exclusion. The pandemic made speed, accuracy, and seamless ordering non-negotiable.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
For the quick-serve (QSR) and Fast Casual industry, a re-examining of all operational processes is taking place at a rapid, yet reactive rate. At Aloha Poke, we discovered these nuances well before the global pandemic and were already shifting away from the typical Fast Casual model. COVID-19 global pandemic changed nearly everything.
Restaurant industry challenges are pushing operators to be more creative and efficient with many opting for more multifunctional spaces – especially in a fast-casual setting. The challenge now is extracting maximum impact from every square foot – both from an operational and customerexperience perspective.
Customers could find menus online, earn rewards and pay their checks — all with a simple scan. And today, customers still appreciate that convenience. And more quick-service and casual dining restaurants are adopting QR code ordering to improve operations. And happier customers tend to leave better tips.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
The owner of Delicious Raw, a healthy fast casual concept launched in 2013, is looking to grow the brand and create a one-stop-shop for healthy consumables for a broad audience. I had no experience in the restaurant business prior to coming to South Florida. It has been a great response from our customer base.
"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
That’s why this approach will help you avoid costly mistakes, save time making important decisions, and make for a less stressful renovation experience. How Design Technology Improves Space and Guest Experience Every square foot counts when redesigning a fast-casual eatery or a fine dining venue.
based architecture and design firm / /3877, newly-available real estate offers prime locations and cheaper rent for fast casual restaurants such as taco shops and upscale burger joints. However, with prices rising, customers are choosier about where they spend their money. According to the hospitality experts at Washington D.C.-based
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
The experience agency, who designed new restaurant prototypes for clients such as Burger King, Panda Express and Panera Bread, surveyed consumers to gain a better understanding of the current customer journey and what guests value most about the restaurant experience, particularly at casual dining and fast casual restaurants.
Bars and fine dining take home the biggest tips : Overall, tipping trends are staying stable across business types year-over-year, with customers continuing to tip around 3 percent more at bars (19.25 percent) than they do in casual restaurants (16.5 percent at fast casual restaurants. percent) and fine dining restaurants (19.9
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. The challenge now will be how to earn and foster customer loyalty, particularly in a world where endless other options are just a screen tap away.
However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.
We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. As an example, Chipotle brought its entire Halloween “Boorito” experience into the Roblox environment.
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. Why should you invest in tech tools that enable you to deliver a more personalized dining experience?
In recent months, other matcha-seekers visiting Japan have been having a similar experience. Matcha’s growing global popularity as a casually drunk beverage, as opposed to something ceremonial, has also “come back full circle into Japan” and driven an uptick in domestic interest, Mangan says.
As restaurants adjust their protocol to safely reopen, contactless experiences will be important in preventing the spread of this infectious disease. The technology that is best suited for your customers is dependent on the type of dining establishment you operate. Contactless Receipts. In fact, in the U.S.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.
How to improve customerexperience, capitalize on new opportunities, and implement innovative technologies. Even in this challenging time for the industry, restaurants are finding innovative ways to better serve the needs of their customers. Focus on CustomerExperience and Personalization. They are thriving.
Moving to Multichannel Dining Experiences Dining out is… back? Wait or dwell experiences can be dampened if take-out or remote orders get preference. It’s a delicate balance, so managing orders, operations and workflows must be a connected, data-driven effort, or restaurants risk poor experiences.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Using a smartphone or digital device, customers can place orders, add to existing orders, and pay their checks right from their table without server interaction.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.
There was a time when 70% of F&B employees didn’t receive training for customer service. Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. Let’s say you run a fast-casual restaurant.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fast casual down 50 percent. When establishments put the customer first, every business decision revolves around that priority.
Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. .
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