ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Heres what you can do with customer data: Use automated email marketing to stay top of mind: ChowNows automated email marketing sends emails to customers, helping to encourage repeat orders. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

JUNE 24, 2020

Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

ChowNow

APRIL 25, 2025

Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Its the tone you use, the words you choose, and the personality you convey on your restaurant menu, your social media, your marketing emails, and in-store signage. Are you casual and playful?

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MAY 5, 2021

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

NOVEMBER 4, 2021

One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. You can do this by mail, phone, or email. You can do this directly or through follow-up emails.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

SpotOn

DECEMBER 11, 2024

Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?

Fast Casual 52

Fast Casual Casual Loyalty Program Online Ordering 52

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Schedule a Demo.

Equipment 370

Equipment Menu Social Media Email Marketing 370

Web Diner

FEBRUARY 28, 2025

From Empty Seats to Endless Lines: The Email Marketing Secret Weapon Your Business Needs Whether you’re running a cozy caf, a bustling bistro, a trendy food truck, or a high-end restaurant, there’s one universal truth: empty seats mean lost revenue. Modern food service email marketing should be as varied as your menu.

Email Marketing 36

Email Marketing Marketing Food Truck Social Media 36

Modern Restaurant Management

APRIL 2, 2024

Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic.

Loyalty Program 411

Loyalty Program Catering Seating Customer Experience 411

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

SEPTEMBER 12, 2024

For example, customers at a steakhouse may be willing to spend more for a fancier cut of meat, versus a fast-casual restaurant customer who may prioritize paying for convenience. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Despite that sales are still down?

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JULY 2, 2021

And the last few Data Marketing Association (DMA) reports find that direct mail is becoming increasingly more persuasive over time. The latest DMA report found that direct mail had a higher response rate than email, social media, and paid search — even if you combined them all and THEN tripled their response rates.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

JULY 30, 2021

Founded in 2006, Just Salad is the fast-casual restaurant industry’s leading proponent of zero-waste practices. “The market is still ripe for continued expansion and growth,” said Kapoor. “Their continued growth demonstrates the viability, feasibility and desirability of circular business models.”

Franchise 508

Franchise Franchising Fast Casual Point of Sale 508

Goliath Consulting

SEPTEMBER 14, 2020

The fast-casual brand Dave’s Hot Chicken has now more than 200 units committed despite its franchise initiative being just launched in October 2019 (3). The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4).

Franchise 393

Franchise Franchising 2021 Fast Casual 393

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. This substantial difference reflects variations in living costs and market conditions across regions.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. This information can then influence your marketing initiatives. These tools also send email and text message reminders to customers who have upcoming reservations. Employee retention Employee turnover is a huge challenge in the current restaurant market.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register.

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

7 Shifts

JULY 12, 2024

Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing. You can also negotiate service contracts for regular maintenance at a lower cost.

Food Truck 397

Food Truck Customer Service Seasonal Menu Loyalty Program 397

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 30, 2024

Circling back on the come-as-you-are attitude focused on the Mellow experience, they simply valued the idea of bringing people together through the casual combination of art, pizza, and beer – no white tablecloths involved – which was in turn perceived as a counterculture approach.”

Email Marketing 275

Email Marketing Merchandise Franchise Franchising 275

Modern Restaurant Management

FEBRUARY 28, 2020

Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club. million who spend $11.5 billion on average. Zagat debuted Zagat Stories.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Goliath Consulting

APRIL 28, 2022

Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” For example, restaurants can combine the experience of fine dining with fast-casual.

Fast Casual 195

Fast Casual Food Truck Fine Dining Customer Experience 195

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Developing a New Concept.

Management 370

Management Management Document Hiring 370

EATER

OCTOBER 26, 2020

At another Brooklyn restaurant Lalou a few weeks ago, I scanned the QR code to find the menu and also the health screening form, where they collected my email in case they needed it later for contact tracing. The adults scanned the QR code on the table to find the full menu and drinks list. curfew on indoor dining. .

Fine Dining 329

Fine Dining Seasonal Menu Dine-in Back of House 329