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‘Great Partners Build Great Brands’

Modern Restaurant Management

After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region. Digital Engagement – Loyalty programs, mobile ordering, and delivery integrations keep customers engaged and coming back.

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Technology Can Help Restaurants During ‘The Great Resignation’

Modern Restaurant Management

For fast-casual or QSR brands, digital tableside ordering is equally beneficial. One example of a restaurant chain leveraging similar tableside technology is the growing chef-driven Mexican fast-casual concept, Tocaya. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels.

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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.

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How Education Can Attract Workers to QSRs Amid High Turnover

Modern Restaurant Management

Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality. Similarly, a prominent fried chicken QSR recognized the limitations of its existing scholarship program, which primarily benefited traditional students.

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Harnessing Data and Using Automation to Deliver a More Personalized Dining Experience

Modern Restaurant Management

As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. Hold the pickles but double-up on mayo. Gluten-free buns, please. Supersize it – every time.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.