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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. Emotional Connection and Loyalty.

2020 491
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2024 Outlook: Restaurant Trends and Challenges, Part One

Modern Restaurant Management

On Menu Ingredients We predict the rise of “bougie” ingredients like caviar, lobster and truffle popping up at restaurants at more affordable prices and in more casual settings like fast casuals and QSRs. Franchise operators are also stepping in for their franchisees. Golden Corral is one.

2024 493
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Safe Distancing Tech and a Farewell to Foam

Modern Restaurant Management

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. The company is exploring collaborations with corporate partners and charities, as well as merchandise sales, to keep its mission alive. "When

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MRM Franchise Feed: Sandwiches Up North and Taco John’s Gets Aggressive

Modern Restaurant Management

In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, driving its popularity among young consumers. The drive-thru feature is a first for the fast casual brand, which has previously focused on eat-in cafés and kiosks. “I’m passionate about helping companies grow. .”