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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

For example, customers at a steakhouse may be willing to spend more for a fancier cut of meat, versus a fast-casual restaurant customer who may prioritize paying for convenience. This is where the hidden hero of loyalty programs comes in: branded merchandise. Let’s take the refrigerator magnet, for example.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Recently, Thanx customer Velvet Taco, the Dallas-based fast-casual restaurant serving globally inspired tacos, has done just that with the launch of their Hidden Backdoor M enu. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Is your brand quirky and casual? Your Website. Atmosphere.

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2024 Outlook: Restaurant Trends and Challenges, Part One

Modern Restaurant Management

On Menu Ingredients We predict the rise of “bougie” ingredients like caviar, lobster and truffle popping up at restaurants at more affordable prices and in more casual settings like fast casuals and QSRs.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.

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What Are We Wearing to Restaurants Now, Atlanta?

EATER

Groups of friends, cousins extending a birthday celebration, and solo diners matched the restaurant’s beach-casual vibe with relaxed clothing, statement accessories, and pops of color worthy of the season’s first 80-degree day. Brittany: The vibe is casual and fun, and I guess you could say that was our look today also.

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