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Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent of diners noting that recent price increases have altered their spending habits, and 58.5
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
These features include tableside mobile ordering, NFC contactless payments, and direct onlineordering. They also have the choice of using the MarketConnect app to order and pick up from a designated shelf onsite, avoiding interactions and maintaining necessary social distancing.
“We are seeing sign-on bonuses at fast food and fast casual locations, something never seen before in the industry. Some operators are willing to have you work today, get paid tomorrow in order to get people in place to handle their minimum requirements. 200 onlineorders a month with one to two people. .
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your onlineordering. You spent $800 on Facebook ads and in-store promotions over a month.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.
By restaurant category: 50 percent reported using quick-service restaurants “more” or “much more” 36 percent increased visits to full-service restaurants 39 percent increased visits to casual eateries 39 percent increased visits to breakfast restaurants So who are these frequent users? ”
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Data can also help optimize your menu and pricing model.
Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?
Many restaurants toss a paper menu into every takeout order, but try posting a QR code near your register instead. Fast casual eateries that have seat-yourself service are perfect candidates for the QR code menu. Try an Online Form Builder. It’s one less thing to worry about! They’re Easier to Update.
The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. The concept of self-service will continue to evolve as consumers become accustomed to placing orders with devices. Operations will continue to be simplified despite digital experiences expansion.
Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.
Takeout orders increased 46 percent Shift in Guest Dining Preferences for Valentine's As restaurants prepare for Valentine's Day, new data from Tock reveals a clear shift in guest dining preferences and booking patterns. Analyzing data from full-service restaurants on Feb. contributing 21 percent of total transactions.
OnlineOrdering and Mobile Apps. Unlike before, when you had to memorize the delivery numbers of your favorite fast-food chains, you can now order in with just a click. Thanks to the arrival of food delivery applications, the casual diner can now satisfy his or her cravings whenever he or she pleases. Self-Service Tech.
Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process onlineorders. Restaurants had all independently decided to increase platform pricing, tentatively at first and then more boldly when consumers didn’t push back.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in December and 11.3
Customers shifted their purchases to off-premise dining suddenly, leaving many operators flat footed and ill prepared for seamless onlineordering, contactless payment and curbside pickup. The unfortunate reality is that customers aren’t comparing the curbside or app ordering process of Denny’s to McDonalds.
Here are a few examples of restaurants with names that ooze concept: Parm: Casual Italian, known for their Chicken Parm Sandwiches. Umami Burger : Casual burger spot with an empaths on flavor. Conversely, a casual neighborhood sandwich shop may name their sandwiches after local heroes or landmarks. Menu design.
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Search and filtering options (by cuisine, price, dietary preferences, etc.). from 2023 to 2030.
In Taiwan and South Korea, where restaurant dining rooms remained open during the pandemic, frequent users actually reported ordering more takeout and delivery. dine out more often to fulfill basic needs and gravitate toward drive-thru and take-away options associated with QSR and fast casual. Singapore recognized a similar increase.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Taking a step further into the digital world, convenient, app-based ordering puts brands directly on the phones and into the hands of their consumers.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
Unable to invite guests indoors, operators hurried to install workarounds such as menu enlargements in shop windows, or standup basic e-commerce online. A digital menu is a versatile menu: Instead of customizing a single order, consider customizing your entire pantry. Dig into the details of what your food is all about.
Compare different policies and choose one that offers good coverage at a reasonable price. Customers sit down, order from a menu, and are served by waitstaff. This type of restaurant can charge higher prices for their meals because of the full dining experience and quality service. Utilities are another fixed cost to monitor.
Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Your mission statement is the ‘why’ of your restaurant.
As we head into 2020 and digital ordering continues to boom, the restaurant segment is in for some major changes, particularly when it comes to delivery. Today, consumers want faster service and apps like Uber Eats allow customers to order food right from their phone and get it delivered wherever and whenever.
Slack is a more general employee communication tool that also makes it easy to connect online. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. Your team can also adjust reservations directly.
This number is essential because it helps you determine the price of your food and beverages. You can view the number of customers who placed orders during specific times by checking your POS and filtering it by day, week, month, and year. As a rule, this should make up about 1/3 of your total expenses.
Even a casual corner bistro can easily book up. For hotspots like Septime or Frenchie , you should call or check online weeks ahead; for more casual dining, call a day or even just a few hours in advance. As more restaurants have moved to online bookings, many also require a credit card deposit as a defense against no-shows.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. Expect for casual dining, upscale casual and fine dining to have abysmal sales and traffic growth numbers.
It is affected by seasonality, market prices, and even pop culture. A restaurant that serves fresh swordfish with grilled vegetables, for instance, will probably have a higher food cost percentage than a fast-casual restaurant that serves fried fish and chips, since the fish may come frozen and the french fries can be bought in bulk.
Customers could find menus online, earn rewards and pay their checks — all with a simple scan. Today, nearly 60 percent of adults expect to use their phones to access key restaurant features, including ordering food. And more quick-service and casual dining restaurants are adopting QR code ordering to improve operations.
Not only do you have to manage many costs including, labor, equipment, and food—but you have to do it while dealing with inevitable price increases. Fast casual: 28.9% Casual: 33.2% Upscale casual: 30.4% Build relationships with multiple suppliers to find the best market price for ingredients. Pizza: 31.3%
Increasing self-order kiosks and touchless self-checkout terminals. Expanding mobile ordering and contactless pick-up or desk delivery. Zuppler launched Menu Anywhere On-Premise Contactless Ordering on the Zuppler “Menu Anywhere” Platform. Posting appropriate signage and floor decals to encourage social distancing.
Many guests complained of long wait times for curbside pickup orders. Gen-Z has had the most significant adoption rates, with over 14 percent of Gen-Z consumers using 3PD to order from a restaurant since March 15th of this year. Going forward, there will be a shift in how consumers evaluate where they choose to order from.
Additionally, it means enacting ways to incentivize guests to order from a brand’s direct ordering channels, with offers like exclusive items and pricing, to drive in-house digital sales and therefore retain owned guest data. – Noah Glass, Founder & CEO, Olo Looking ahead to 2024, we anticipate more change.
Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Forecasts: Summer (in ranking order).
The main takeaway: It’s led to higher prices and lower foot traffic at many of the state’s dining establishments. “As a result of the minimum wage increase, most chains have raised prices in the region anywhere from the mid-single digits to the midteens,” writes Hottovy. percent lower than the national average.
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