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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

A loyalty program should cater to the customer’s convenience and peace of mind — so keep safety and security at the forefront. While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. McKinsey & Co.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 490
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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels. Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Catering - If applicable, include a page with information about catering, including your menu, contact information, and catering policies.

Design 397
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The Best Direct Mail Companies for Auto Shop Coupon Advertising

Indoor Media

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148
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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195
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How to Get Started With Restaurant Email Marketing

Touch Bistro

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.