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How Fast-Food Apps Took Over The Drive-Thru

EATER

Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads. Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps.

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The Restaurant Operator’s Guide to Restaurant Apps in 2025

ChowNow

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

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Why Takeout Is the Key to Restaurant Success (And How to Use It to Build Customer Loyalty)

ChowNow

With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyalty program.

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Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. The specifics may vary, but the idea is that you should create convenience in the process, and simultaneously open a channel for communication today and in the future.

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How Restaurants Can Build Loyalty with Mobile Messaging

Modern Restaurant Management

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

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Teriyaki Madness: From Oops to Opportunity

Modern Restaurant Management

" Boyce explained TMAD's loyalty program has a lot of data and that loyalty guests spend 16-19 percent more than non-loyalty guests. "In "In Q1, we made it a priority for our shops to get as many customers to download our app as possible. times in the same time period."

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MRM Research Roundup: QSR Update and What Feeds Us

Modern Restaurant Management

“As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyalty programs, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. Delivering that level of convenience will win brand loyalty.” App downloads remain strong.