Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MARCH 19, 2025

With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyalty program.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior. Digital loyalty programs extend beyond transactions.

Loyalty Program 508

Loyalty Program Coupons Customer Experience Seasonal Menu 508

Modern Restaurant Management

JULY 12, 2022

Restaurant tech has come a long way in the last few years, and can now do it all, including throttling online orders, communicating accurate pickup times to customers, providing contactless payment and ordering options like QR codes, and so much more. Be In Charge of Your Own Marketing. Attract and Retain Guests with a Loyalty Program.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Along with social media, email marketing is a great tool to help drive business to your restaurant.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business. Consider your budget.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

APRIL 7, 2020

Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. No communication.

Communication 362

Communication Social Media Email Marketing Franchise 362

ChowNow

MARCH 27, 2025

Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered. Promotions & Discounts: Limited-time deals and loyalty programs can incentivize more online orders. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Loyalty Points : If your restaurant has a loyalty program, providing additional points for completing a survey will make an excellent incentive.

Management 490

Management Management Loyalty Program Social Media 490

Goliath Consulting

OCTOBER 16, 2024

Loyalty Programs and Customer Relationship Management (CRM): Integrating CRM and loyalty programs into the POS system allows restaurants to collect valuable customer data. This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 473

Email Marketing Loyalty Program Point of Sale Download 473

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. The specifics may vary, but the idea is that you should create convenience in the process, and simultaneously open a channel for communication today and in the future.

Delivery 493

Delivery Loyalty Program Download Online Ordering 493

ChowNow

MARCH 14, 2025

Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Improve workplace culture with fair scheduling, competitive pay, and open communication.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

MARCH 11, 2025

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Loyalty Program. Crisp and sharp. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” This puts restaurateurs in a precarious position of having to communicate choices and challenges without sullying the fun of eating out. Congratulations.

Sustainability 328

Sustainability Sourcing Consumer Goods Seasonal Menu 328

ChowNow

FEBRUARY 21, 2025

Create a direct-only rewards program: Reward repeat customers for skipping third-party apps with a digital punch card or exclusive discounts. Many online ordering platforms allow you to set up loyalty rewards automatically, making it easy to track and redeem. A simple Order today and get free delivery!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 558

Loyalty Program Mobile Ordering Download Email Marketing 558

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JULY 6, 2023

It's a crucial step to ensure that recipients receive messages that match their behavior and preferences and are designed to then modify or augment their known behavior to generate greater loyalty, increased revenue or more awareness. marketers have witnessed business growth by using personalized messaging.

Seating 450

Seating Innovation Marketing Loyalty Program 450

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. In-app communication with customers or the admin panel.

Delivery 147

Delivery Food Loyalty Program Food Order 147

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

FEBRUARY 2, 2022

Additionally, by transparently communicating with guests about the status of their order and pickup times, it’s easier to keep guests happy. Does your loyalty program need a refresh? Take an omnichannel marketing approach to ensure you are getting discovered where your customers are. Reward Your Loyal Customers.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492