7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.

Franchise 435

Franchise Franchising Email Marketing Communication 435

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Personalization refers to communicating with customers at every touchpoint. It has billions of users worldwide.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 225

Marketing Social Media SEO Website Management 225

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

MAY 19, 2020

Restaurants must build trust, communicate safety and clearly establish value. While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. Restaurants must build trust, communicate safety and clearly establish value.

Guest Recovery 189

Guest Recovery Kitchen Safety Food Safety Email Marketing 189

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication. Promote Offers Chatbots can email new deals and offers to your list of current customers. One of those avenues is Chatbots.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. If you need inspiration, refer to your collection of competitors’ websites. You can draw them by hand or with the help of an online sketching tool.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. Get Social with Digital Marketing. Just make sure you have consent to communicate with them!

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

7 Shifts

MARCH 16, 2022

You should also have a clearly communicated format for when raise discussions will be held, how much employees can expect to earn, and what promotion timelines look like. For instance, you might offer a $250 bonus to an employee who refers a new hire, so long as both employees stay for three months after the new hire starts.

Front of House 370

Front of House Back of House Communication Customer Service 370

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

AUGUST 10, 2023

Think about the roles and responsibilities needed—everything from line cooks and dishwashers to servers and marketing. Along with kitchen and service staff, you’ll need workers for your restaurant to handle responsibilities like operations, management, administration, and communications. This depends on the size of your restaurant.

Hiring 167

Hiring Recruiting Reference Website Management 167

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. The event is a key reference point for wine producers and wine professionals eager to develop and grow their wine business worldwide.

Seminar 179

Seminar Social Media Workshop 2021 179

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Things get lost when conversations start verbal, go to text, and end up in an email. Unclear communication leads to frustration and a less-than-stellar work experience.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Carry that level of personalization through to your communications. Refer to guests by name in your emails and provide recommendations tailored to their preferences.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Goliath Consulting

AUGUST 16, 2023

But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants? This not only reflects the changing dynamics of online communication but also acknowledges the need for brands to create more engaging and meaningful connections with their audience.

Social Media 78

Social Media Email Marketing Customer Experience Innovation 78

Bingage

JANUARY 25, 2023

2023 is here with a new trend in the market. For using ChatGPT, one creates an account using their email address from the chat.openai.com web platform. Just like other search engines, you ask a question and a Chatbot generates your answer which is organized in a thread and saved as a reference. The post What is ChatGPT?

Email Marketing 105

Email Marketing Website Management Reference Social Media 105

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Indoor Media

OCTOBER 28, 2021

Following a guide to restaurant marketing can help you learn more about how customer reviews and comments on social media can impact your restaurant’s reputation. If you want to make thanking your customers easier, try using text messages as one of your communication methods.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Sling

APRIL 17, 2022

Those businesses need to know how much time their employees are spending on marketing, creation, distribution, customer service , and a whole host of other tasks. Timesheets put concrete numbers to common tasks that you can refer to for future projects. You can then use that information to improve client communication.

Email Marketing 78

Email Marketing Employee Relations Information Management 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Open for Business

JUNE 15, 2023

Why empathy is important in restaurants Cultivating empathy—and other soft skills like communication, attention to detail, and taking initiative—helps employees deliver outstanding hospitality that makes guests feel heard and valued. This communication technique goes beyond hearing what another person has to say. Credit: Getty Images.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Indoor Media

MAY 10, 2021

This term essentially refers to your business’s ideal customer — and some business owners go as far as to name them. This can also help you map out timelines for your marketing or promotions. This can help you plan out what their typical day looks like, which is perhaps an essential part of building your marketing strategy.

Advertising 78

Advertising Email Marketing Loyalty Program Coupons 78

7 Shifts

NOVEMBER 3, 2021

In a restaurant context this might mean things like, sending an email to the client guest, letting a vendor into the kitchen that wasn't authorized, or someone watching a server enter an order into the POS over their shoulder. Referring back to the most common breaches above, a full 44% of cybersecurity breaches happen because of human error.

POS 370

POS Audits Loyalty Program Information 370

Open for Business

MARCH 1, 2023

Top three skills needed: Good with numbers Computer literacy Good customer service Communications manager job description Not every restaurant will require a communications person. A communications pro can also help get your restaurant media coverage and handle any incoming press questions.

Cash Management 78

Cash Management Fast Casual Front of House Fine Dining 78

Bingage

MAY 24, 2022

Choose Personalised marketing (Instead of Bulk SMS). SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, and retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. How does it work?

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Goliath Consulting

JULY 21, 2019

Your brand’s voice will dictate the demeanor you use to communicate with your customers. Your restaurant’s messaging refers to the outlets and platforms you utilize while promoting your restaurant (social media, email marketing, snail mail, billboards, etc.). References: [link]. Overall Brand Importance.

Employee Relations 74

Employee Relations Customer Service Customer Experience Email Marketing 74

Modern Restaurant Management

JANUARY 7, 2021

There is no other visual that can communicate as effectively and quickly as video. Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients.

Email Marketing 228

Email Marketing Marketing Customer Experience Seasonal Menu 228

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Confuse how Marketing automation Works for Restaurant? How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. Not so fast. Fortunately for independent restaurants, cloud-based phone technology has recently become much more affordable, intuitive and easy-to-use.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Restaurant365

SEPTEMBER 16, 2021

To boost your hiring, communicate directly about your wages and benefits from the beginning, and promptly extend a job offer when you are interested in a hire. To effectively communicate about your company to new hires, promote your values everywhere you can. The hospitality industry is in constant hiring mode.

Hiring 78

Hiring Loyalty Program Employee Relations Recruiting 78