Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 13, 2025

Too many missed reservations? A smart reservation and waitlist system can help. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. You’re probably already running daily or weekly specials—make sure those are widely communicated to your audience by posting them on your social channels.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Reservation and table management apps. Managing reservations and walk-in traffic can be one of the trickiest parts of running a restaurant.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JULY 12, 2022

Restaurant tech has come a long way in the last few years, and can now do it all, including throttling online orders, communicating accurate pickup times to customers, providing contactless payment and ordering options like QR codes, and so much more. Be In Charge of Your Own Marketing.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

MARCH 14, 2025

Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Improve workplace culture with fair scheduling, competitive pay, and open communication.

Operations 195

Operations Management Management Front of House 195

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

DECEMBER 4, 2023

With a virtual queuing system, notifications can be sent directly to the customer’s device to inform them of status updates, including unexpected reservation changes or the amount of time remaining until they’ll be seated.

Customer Experience 506

Customer Experience Customer Service Technology Communication 506

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. Reservation or catering forms.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

OCTOBER 15, 2020

Using aggregated data from 2,000+ restaurant locations running Wisely’s CRM, marketing automation, waitlist, reservations, and sentiment technology—Wisely compiled five counterintuitive insights visualized in the infographic below.

Email Marketing 493

Email Marketing Reservations Communication Dine-in 493

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

MAY 13, 2020

Don't wait to look where you can cut costs any longer- look in every single pocket you can to start expanding an emergency fund so you can double or triple the reserve you have. If you use methods of direct communication like email marketing, reach out to your customer base to remind them that every tip makes a difference.

Small Business 419

Small Business Kitchen Safety Email Marketing Consumer Goods 419

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Click the link in our bio to make a reservation today!”

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

SpotOn

JANUARY 13, 2025

Communicate your hours In the event that you need to close up shop or limit your hours of operation, communicate your status to your customers. If you take reservations, you can close your reservation books by modifying your reservation hours.

Online Ordering 98

Online Ordering Document Email Marketing Back of House 98

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Culinary Cues

APRIL 26, 2020

If your concept remains “sit down” and you are not connected with an on-line reservation system, then you will miss out on a customer base that is accustomed to 24/7 relationships with providers. We all need loyalty to thrive. [] COMMUNICATE, COMMUNICATE, COMMUNICATE. Convenience is the name of the game.

Guest Recovery 409

Guest Recovery Kitchen Safety Customer Service Customer Experience 409

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. As previously mentioned, the number of delivery and reservation apps has reached an all-time high. Not so fast.

Customer Experience 299

Customer Experience Online Ordering Customer Service Reservations 299

Culinary Cues

DECEMBER 30, 2019

When rent is too high then something will suffer: raising prices to the consumer driving them away, cutting necessary staff, lowering the quality of ingredients or cutting portion sizes, minimizing your contribution to marketing, or ignoring those equipment repairs that will eventually haunt you. [] NOT PAYING ATTENTION TO THE EXPERIENCE.

Cash Management 356

Cash Management Point of Sale Leadership Website Management 356

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

NOVEMBER 4, 2022

Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing. Read on to discover how SMS marketing can change the game for your business. What is SMS Marketing?

Marketing 287

Marketing Loyalty Program Email Marketing Seasonal Menu 287

Social Hospitality: Restaurants

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

Management 195

Management Management Email Marketing Point of Sale 195

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. A final piece of advice for restaurants is to invest in a user-friendly reservation system. The Buzz on Beverages. Connecting with consumers’ Covid-19 fatigue.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

EATER

MAY 20, 2022

Soon enough, she got an email back from Instagram that said her account had been deactivated for violating their terms and conditions, which didn’t make sense. Wyatt’s story is unfortunately familiar to many businesses using Instagram to market and sell food, a group that grew during the pandemic.

Email Marketing 293

Email Marketing Guest Recovery Point of Sale Social Media 293

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

MARCH 16, 2022

You should also have a clearly communicated format for when raise discussions will be held, how much employees can expect to earn, and what promotion timelines look like. Communicate Company Goals and Values. For example, team communication software ensures employees can communicate with you and with each other in one central app.

Front of House 370

Front of House Back of House Communication Customer Service 370

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing?

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75