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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. "Marketing doesn’t stop at getting guests in the door – it’s about building long-term relationships," Eng said. "Word ”

Marketing 490
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How Email Marketing Can Boost Your Restaurant Brand

Modern Restaurant Management

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses.

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Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday.

Marketing 553
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Critical Tips to Help Restaurateurs Thrive

Modern Restaurant Management

By the end of the month, nationwide retail walk-ins were at a paltry 27.1 Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. As word of the virus spread in early March, the precipitous drops in retail traffic started before any stay-at-home orders were issued.

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Five Key Metrics Every Hiring Manager Should Track

Modern Restaurant Management

In businesses with high turnover – think, food or retail – managers spend a good portion of their time on hiring. Time-to-respond to candidates (via call, SMS text message, email). Food and retail hiring in particular move extremely quickly and the market is competitive. Hires happen in days, not weeks.

Hiring 474
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Time to Celebrate Dad and Boost Revenue – Restaurant Marketing Ideas for Father’s Day

Modern Restaurant Management

According to the National Retail Federation , consumers spent approximately $20 billion in 2022 on this annual day dedicated to Dad and it was celebrated by nearly 76 percent of the population. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 442
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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty for those in the 90th percentile.