Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

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Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Send Relevant Emails. Meet your guests on social media.

Marketing 510

Marketing Email Marketing Social Media SEO 510

ChowNow

JANUARY 30, 2025

What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Establish your brands voice and personality to communicate with customers.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. We call it out. We are not trying to preach, we’re not trying to take up too much space.

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Sustainability Sourcing Consumer Goods Seasonal Menu 326

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. This ensures future customers will see that you really care about customers and take a proactive approach to addressing any issues.

Customer Experience 540

Customer Experience Email Marketing Social Media Online Ordering 540

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. However, it can sometimes take time to get customers to respond to surveys they're given. You can also consider other types of incentives besides gift cards that you could hand out to encourage more people to do the survey.

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Management Management Loyalty Program Social Media 492

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

MAY 19, 2020

Restaurants must build trust, communicate safety and clearly establish value. While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. Restaurants must build trust, communicate safety and clearly establish value.

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Modern Restaurant Management

JULY 11, 2022

In today’s market, it seems that just about every restaurant is hiring. In fact, three out of five restaurant hiring managers say their biggest challenge is no-shows at interviews. While screening candidates takes time, hiring software makes it easier. Sometimes they’ve lost track of where they have applied.

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Hiring Email Marketing Communication Customer Service 517

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service. If expansion is in your future choose scalable, cloud-based technology that grows with your business.

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

OCTOBER 9, 2020

And then, beginning in early March, the bottom fell out. Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. Communicate, Communicate, Communicate. Don’t Stop Marketing. The economy was booming. Put Safety (and Health) First.

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Online Ordering Email Marketing Social Media Retail 476

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. Be In Charge of Your Own Marketing. And while these challenges may seem daunting, the solutions and benefits are plenty. But don’t stop there.

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Loyalty Program Online Ordering Point of Sale Customer Experience 559

ChowNow

MARCH 27, 2025

Order Acceptance Time Order acceptance time measures how long it takes for a restaurant to acknowledge and confirm an online order. The longer it takes for a restaurant to accept an order, the later the kitchen starts preparing it, which pushes back the pickup time for drivers and extends the overall delivery window.

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Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 475

Email Marketing Loyalty Program Point of Sale Download 475

ChowNow

MARCH 14, 2025

In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro. What is Restaurant Operations Management?

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. On the data side, we analyze preferences and trends to tailor our rewards and communications to meet the individual’s needs and wants. How can a brand develop a loyalty program that is relevant for a variety of guests?

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Loyalty Program Customer Experience Customer Service Communication 469

Modern Restaurant Management

MAY 1, 2023

This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Cybercriminals use a variety of tactics to target restaurants, including: Phishing attacks : Phishing attacks involve sending fraudulent emails or messages to trick employees into providing sensitive information.

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Insurance Email Marketing Employee Relations Customer Experience 510

Modern Restaurant Management

MAY 13, 2020

Fortunately, there are simple steps restaurants can take to prepare for a few other economic impacts to their bottom line in the weeks ahead. Since we don't know how long this crisis will last, the first thing restaurants need to do is take a 360-degree look at their cash flow.

Small Business 419

Small Business Kitchen Safety Email Marketing Consumer Goods 419

Modern Restaurant Management

JULY 22, 2022

Let’s take a look at some of these tools as part of a streamlined talent acquisition technology stack. A full talent acquisition suite is essential in today’s tight job market, especially for restaurant chains that are planning for rapid growth, like Tucson-based restaurant chain eegee’s. Intelligent Messaging.

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Technology Recruiting Email Marketing Hiring 451

ChowNow

APRIL 4, 2025

Online reputation management for restaurants is all about paying attention to your restaurants digital reputationand taking steps to shape that conversation. A QR code on the receipt, table tents or a quick post-meal email can go a long way. What is Online Reputation Management and Why Does it Matter? Start with the positive reviews.

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Management Management Social Media Online Ordering 195

Modern Restaurant Management

MAY 21, 2020

Be part of the solution; keep your local communities fed. Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community.

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Social Media Food Safety Cash Management Customer Service 540

Modern Restaurant Management

JUNE 29, 2022

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. Guest Data Is the Future of Restaurants.

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Ordering Online Ordering Email Marketing Seasonal Menu 475

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

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Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

APRIL 8, 2020

." What are the most effective ways to reach customers and engage with them and the community? There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them. Within hours on their first day they sold out. and how they can best reach you.

Small Business 510

Small Business Social Media Consumer Goods Communication 510

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.

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Franchise Franchising Email Marketing Communication 435

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Gift Cards. Rotating Pre-Fixed Menu.

Marketing 509

Marketing Back of House Employee Relations Social Media 509

ChowNow

FEBRUARY 21, 2025

In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025. Online ordering and delivery apps.

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7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. This helps prevent expensive no-shows.

Management 397

Management Management Email Marketing Point of Sale 397

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. For the average business using this tried and true communication method, every $1 spent results in $42 earned, according to Litmus. . This makes email a great way to stay top of mind. Step 1: Build your email list.

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Email Marketing Marketing Online Ordering Social Media 195

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

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2021 Online Ordering Email Marketing Advertising 479

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Have them take your followers through a shift in their life!

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

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2020 Online Ordering Customer Experience Point of Sale 452

7 Shifts

JUNE 3, 2022

Here are a few ways to ensure you're scheduling with empathy: Get the schedule out in advance. Get the schedule done ahead of time and send it to employees with enough lead time that they can plan out their lives. Or perhaps even take a short trip to visit friends or family. Take a close look at your restaurant culture.

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Tip Distribution Email Marketing Communication Coaching 397

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? When you decide who is responsible for managing delivery orders, train those staff members on the processes they need to follow, how they should communicate delays to customers, and the tools they need to use to fulfill orders. Take advantage of discounts for bulk orders from your vendors.

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Delivery Food Email Marketing Front of House 341