Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

JULY 26, 2024

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.

Communication 465

Communication Food Safety Social Media Loyalty Program 465

Modern Restaurant Management

OCTOBER 29, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Today’s digital consumers want more than one-way messaging.

Marketing 447

Marketing Advertising 2024 2023 447

Modern Restaurant Management

NOVEMBER 14, 2024

A second emerging use case is to follow-up after a meal with patrons to gather feedback in order to maintain customer loyalty and minimize the intention for dissatisfied diners to post low rated Google Reviews. Call forward actions are programmed according to what the caller may be asking for.

Reservations 448

Reservations Online Ordering Loyalty Program Book 448

Modern Restaurant Management

APRIL 11, 2025

“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

Loyalty Program 251

Loyalty Program Social Media Front of House Back of House 251

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

OCTOBER 30, 2024

"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. However, it’s not just about slashing prices—combo deals and loyalty promotions are gaining traction as operators focus on adding value, with 9.9-yuan

Loyalty Program 251

Loyalty Program Consumer Goods Customer Experience 2025 251

Modern Restaurant Management

OCTOBER 10, 2023

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

Modern Restaurant Management

APRIL 7, 2020

Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. COVID-19 proactive communication.

Communication 362

Communication Social Media Email Marketing Franchise 362

The Rail

APRIL 6, 2025

Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

JULY 12, 2022

Restaurant tech has come a long way in the last few years, and can now do it all, including throttling online orders, communicating accurate pickup times to customers, providing contactless payment and ordering options like QR codes, and so much more. Attract and Retain Guests with a Loyalty Program.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

OCTOBER 10, 2024

Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality. Similarly, a prominent fried chicken QSR recognized the limitations of its existing scholarship program, which primarily benefited traditional students.

Education 221

Education Loyalty Program Leadership Customer Service 221

Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

Recycling 567

Recycling Sustainability Loyalty Program Social Media 567

ChowNow

MARCH 19, 2025

With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyalty program.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

Modern Restaurant Management

AUGUST 23, 2023

Restaurant loyalty programs are nothing new so what can restaurants do to stand out from the competition and better engage with guests to build relationships? How and why are loyalty programs evolving? Loyalty programs are made to cater to customers' ever-changing needs and expectations.

Loyalty Program 419

Loyalty Program Customer Experience Customer Service Mobile Ordering 419

EATER

FEBRUARY 27, 2025

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. But unlike adding a loyalty card for your favorite supermarket to your key ring, a mobile app can serve a wide range of purposes.

Mobile Ordering 228

Mobile Ordering Loyalty Program Food Food Order 228

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Loyalty & Rewards Programs : Provides customer contact details, repeat visit behavior, and redemption patterns. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

DECEMBER 9, 2020

Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Case in point: the Pret A Manger program costs $26.60 Customer Connections. Individualized Interactions.

Loyalty Program 484

Loyalty Program Customer Service Consumer Goods Online Ordering 484

Modern Restaurant Management

JULY 27, 2020

Additionally, they needed a strong communications roadmap to follow as they reopened. The initial inclination is to shift resources away from communications efforts, but restaurants should not abandon the innovative marketing strategies they have developed and executed during the shutdown to survive.

Innovation 576

Innovation Marketing Loyalty Program Social Media 576

Modern Restaurant Management

APRIL 17, 2024

. “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. Open communication with customers is valuable in gaining insights before rolling out price changes.

Pricing 493

Pricing Loyalty Program Customer Experience Consumer Goods 493

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Just make sure you have consent to communicate with them! Launch a Loyalty Program. Loyalty is key to help driving business to your restaurant because they encourage repeat visits from customers. Get started here.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

MARCH 1, 2022

From recruiting to retention, if the employee experience is positive and fulfilling, loyalty is fostered, and staff is more likely to stay put. It helps managers, cooks, the wait staff, and hosts to do their jobs more effectively while fostering loyalty because employees feel empowered and supported.

Front of House 576

Front of House Loyalty Program Back of House Training 576

Modern Restaurant Management

SEPTEMBER 8, 2023

A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.

Food Safety 520

Food Safety Allergens Food Audits 520

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business. Consider your budget. The goal, then, is to grow that customer base.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

OCTOBER 28, 2022

And though that in and of itself is helpful, it also communicates something important to your employees – you care about their experience and want to make things easier for them. This builds their loyalty to the company, but also improves the service and efficiency in your organization and reduces costs by reducing turnover.

Leadership 472

Leadership Loyalty Program Communication Training 472

Modern Restaurant Management

MARCH 3, 2025

All that said, bringing a brand to life requires a partnership with open lines of communication. There’s also a bigger focus today on guest engagement and community than ever before. Restaurant brands are now expected to build authentic relationships with guests, which requires transparency and two-way communication.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

ChowNow

MARCH 27, 2025

Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered. Promotions & Discounts: Limited-time deals and loyalty programs can incentivize more online orders. Also, the online ordering system you use can impact AOV.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Goliath Consulting

OCTOBER 16, 2024

Loyalty Programs and Customer Relationship Management (CRM): Integrating CRM and loyalty programs into the POS system allows restaurants to collect valuable customer data. Unified Communication Channels: Effective communication between staff and customers is vital.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. It heightens interaction, builds brand loyalty and adds to the customer digital profile so they can suggest sampled products on future orders.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

JUNE 4, 2020

Reward Customer Loyalty. Reward customer loyalty by offering exclusive discounts or special offers to show how much their business is genuinely appreciated. Reward customer loyalty by offering exclusive discounts or special offers to show how much their business is genuinely appreciated. Communicate Health and Safety Measures.

Loyalty Program 504

Loyalty Program Social Media Customer Service Customer Experience 504

EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” This puts restaurateurs in a precarious position of having to communicate choices and challenges without sullying the fun of eating out. Congratulations.

Sustainability 329

Sustainability Sourcing Consumer Goods Seasonal Menu 329

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Personalization is even more impactful.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468