Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. Both owned and earned media are available to nearly every restaurant that promotes itself to the public. Today’s Pandemic Special.

Communication 506

Communication Social Media Menu Loyalty Program 506

Modern Restaurant Management

JANUARY 18, 2021

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. Ensure your customers are aware of your online ordering options by continuously updating your community through your social media channels, website, and blog. Prioritize Digital Experiences.

Loyalty Program 508

Loyalty Program Mobile Ordering Customer Experience Online Ordering 508

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

MARCH 3, 2025

All that said, bringing a brand to life requires a partnership with open lines of communication. Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. There’s also a bigger focus today on guest engagement and community than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 10, 2023

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

Recycling 567

Recycling Sustainability Loyalty Program Social Media 567

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

EATER

FEBRUARY 27, 2025

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. But unlike adding a loyalty card for your favorite supermarket to your key ring, a mobile app can serve a wide range of purposes.

Mobile Ordering 239

Mobile Ordering Loyalty Program Food Food Order 239

Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior. Digital loyalty programs extend beyond transactions.

Loyalty Program 508

Loyalty Program Coupons Customer Experience Seasonal Menu 508

Modern Restaurant Management

JULY 12, 2022

Restaurant tech has come a long way in the last few years, and can now do it all, including throttling online orders, communicating accurate pickup times to customers, providing contactless payment and ordering options like QR codes, and so much more. Attract and Retain Guests with a Loyalty Program. But don’t stop there.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into social media for the free access.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Get Social with Digital Marketing. Social media is one of the best tools to use to help increase restaurant awareness and increase your customer base. Just make sure you have consent to communicate with them!

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

APRIL 7, 2020

Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. COVID-19 proactive communication.

Communication 362

Communication Social Media Email Marketing Franchise 362

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Loyalty & Rewards Programs : Provides customer contact details, repeat visit behavior, and redemption patterns. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JULY 27, 2020

Additionally, they needed a strong communications roadmap to follow as they reopened. Restaurateurs took to social media en masse to spread their messages and capture their share of audience. ” Sharing the recipes demonstrates transparency in ingredients and process, while building brand loyalty. Sharing Recipes.

Innovation 576

Innovation Marketing Loyalty Program Social Media 576

Modern Restaurant Management

JUNE 4, 2020

Reward Customer Loyalty. Reward customer loyalty by offering exclusive discounts or special offers to show how much their business is genuinely appreciated. Reward customer loyalty by offering exclusive discounts or special offers to show how much their business is genuinely appreciated. Communicate Health and Safety Measures.

Loyalty Program 504

Loyalty Program Social Media Customer Service Customer Experience 504

Modern Restaurant Management

JANUARY 15, 2021

If you have not put in a takeout or delivery program, it's not too late. Many restaurants have lists of their existing customers who filled out feedback forms or who signed up for a loyalty program. You should also provide clear and detailed information on your website and social media profiles.

Social Media 527

Social Media Loyalty Program Food Safety Fine Dining 527

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Customer communications – Email and Text. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Loyalty Points : If your restaurant has a loyalty program, providing additional points for completing a survey will make an excellent incentive.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 419

Social Media Loyalty Program Communication Website Management 419

Modern Restaurant Management

DECEMBER 30, 2020

Independently owned restaurants face a much tougher road, although they may inspire stronger local customer loyalty. For example, Google recently introduced a “ small business advisors ” program that, for a limited time, offers digital marketing advice for free. Innovative loyalty programs should also be considered.

Loyalty Program 542

Loyalty Program Email Marketing Online Ordering Employee Relations 542

Modern Restaurant Management

MARCH 11, 2025

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

SEPTEMBER 8, 2023

A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.

Food Safety 520

Food Safety Allergens Food Audits 520

Modern Restaurant Management

JULY 6, 2023

It's a crucial step to ensure that recipients receive messages that match their behavior and preferences and are designed to then modify or augment their known behavior to generate greater loyalty, increased revenue or more awareness. Timing and context also play a role in creating “high value” communications.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 28, 2020

With fewer front-line staff available for customer interactions we’re bound to see digital signage utilized to communicate instructions and order status as well. With technology at the forefront of restaurant operations, we think there will be an increase in branded mobile apps along with a rise in loyalty programs.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

OCTOBER 29, 2020

The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. With the pandemic came a change in the way consumers socialized, ate and spent their money. How can that be achieved?

2021 364

2021 Loyalty Program Social Media Webinar 364

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JANUARY 22, 2021

Data should be driving your marketing strategy, but it’s going to require a shift from traditional marketing practices that rely on buying ads or posting on social media. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Find the Right Channels.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

APRIL 7, 2020

However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Include all the ingredients similar to Hello Fresh and other boxed meal services.

Marketing 507

Marketing Tip Distribution Loyalty Program Mobile Ordering 507

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

The Rail

MARCH 31, 2025

Communication is hard when multiple locations can get teams and office spaces out of sync. This uncertainty makes it hard to hit organizational goals, communicate consistently, and build a company culture across multiple locations. This enables better communication mechanisms and employees can react quickly to stock or demand changes.

Technology 130

Technology Operations Management Management 130