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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. ” By openly communicating these standards and staying true to them, restaurants can build trust with a generation that demands integrity in food sourcing and preparation.

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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.

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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. And, there are many different channels through which you can communicate with your audience. Social media is about reach: how many people will theoretically be able to see your marketing message.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved.

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Four Ways To Up Your Social Media Game Post-Shutdown

Modern Restaurant Management

But social media will continue to play a role in their choices, perhaps an even more critical during pandemic recovery. com, 72 percent of respondents said they started using social media after the pandemic shut everything down. Of course, social media was already a proven factor in consumers’ dining out decisions.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging. Promote on Social Media Social media is a must for video testimonials.

Marketing 450