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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. ” By openly communicating these standards and staying true to them, restaurants can build trust with a generation that demands integrity in food sourcing and preparation.
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.
Socialmedia platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. And, there are many different channels through which you can communicate with your audience. Socialmedia is about reach: how many people will theoretically be able to see your marketing message.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
But socialmedia will continue to play a role in their choices, perhaps an even more critical during pandemic recovery. com, 72 percent of respondents said they started using socialmedia after the pandemic shut everything down. Of course, socialmedia was already a proven factor in consumers’ dining out decisions.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and socialmedia contests.
By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging. Promote on SocialMediaSocialmedia is a must for video testimonials.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.
The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. Both owned and earned media are available to nearly every restaurant that promotes itself to the public. Today’s Pandemic Special.
Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.
In fact, 74 percent of online adults say they want to be able to communicate with businesses in the same way they communicate with friends and family through messaging 1. This is where socialmedia is uniquely positioned to help restaurants win big. Today’s digital consumers want more than one-way messaging.
Socialmedia platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. This campaign not only showed the versatility of the product but also engaged the community in a meaningful way.
I’m happy to say it’s come back, with people holding big business and social events again. Socialmedia, email, and digital ads became lifelines—helping small businesses stay visible and build relationships through personalized messages. Today, community-driven marketing has become a game-changer.
These links can be sent via SMS, email, or socialmedia, creating a smooth and convenient experience for both businesses and customers. Avoiding overly complex legal jargon is also crucial when communicating the policy. Even basic technologies, such as payment links, enable merchants to securely request reservation deposits.
By Sarah Jarosz, Contributor Socialmedia has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, socialmedia can be a powerful tool to help you attract new customers and build brand awareness.
Open communication, recognition for hard work, and team-building activities can improve morale and make the job feel less overwhelming. Ask a team member to post socialmedia updates or answer customer inquiries online. Open communication is another cornerstone of a positive culture.
All that said, bringing a brand to life requires a partnership with open lines of communication. Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. There’s also a bigger focus today on guest engagement and community than ever before.
The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and socialmedia. adults in February 2025 representing the U.S.
If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.
As a tool that collects a customer's demographic data, email address, contact information, socialmedia details and more, CRM allows restaurant owners to use that data to solicit reviews, communicate regularly and run promotions through email and text. Prioritizing SocialMedia. Prioritizing SocialMedia.
Does your dining room layout need a social distance inspired layout? If competitors are easier to find and communicate with, your business could lose customers quickly. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Leverage SocialMedia for a Stronger Brand Presence Socialmedia platforms arent just for showing off your foodtheyre powerful tools for shaping how people see your restaurant.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
According to one survey , 62% of respondents check a restaurant’s socialmedia before deciding to dine there. In addition, 42% of respondents prefer socialmedia to search engines when they are looking for new restaurants. They plainly show the importance of socialmedia for your restaurant.
." What are the most effective ways to reach customers and engage with them and the community? From socialmedia, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. In challenging times, the more communication, the better.
Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Get Social. With consumer spending up 11.3 Implement SEO Strategies.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Customer communications – Email and Text. Google Rankings and Google My Business.
These communications were heavy on discounts and had little brand voice or personality. With new leadership and Bounteous as a growth partner, Blaze evolved their digital strategy, started communicating using their brand story and segmenting based on customer behaviors and brand interactions. Personalization Drives Results.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
Ignoring the Power of SocialMedia. When you refuse to promote your business with socialmedia marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of socialmedia marketing, your restaurant can start to build a customer base through word of mouth.
We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. A socialmedia presentation is crucial. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising.
The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, socialmedia, (possibly email accounts) and starting from scratch with SEO. SocialMedia Platforms Make sure you are granted access to any existing socialmedia accounts.
However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Drive Organic SocialMedia.
Communicate with Customers on SocialMedia. Meet your guests on socialmedia. Promoting a business on socialmedia is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and socialmedia campaigns. Responding to customer feedback on socialmedia, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.
who will manage communications to different stakeholders, who will notify supply chain partners, etc.) Communicate effectively. Good communication – fast, accurate, actionable – is key to a successful recall. Review media coverage to understand what’s being reported. Train your team. Leverage tech tools.
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Socialmedia is a lot more exciting, but you have no control over who actually sees your content, and posts can get buried in a crowded feed.
In a world where third-party delivery apps dominate, securing customer loyalty through personalized rewards and direct communication is the equivalent of having the best table in a packed restaurant. Restaurants that can tap into their community with grassroots marketing build trust, awareness, and a loyal customer base.
Communicate Health and Safety Measures. Restaurants or hotels can send out a newsletter, post on socialmedia, as well as display COVID-specific signage in their locations. Restaurants or hotels can send out a newsletter, post on socialmedia, as well as display COVID-specific signage in their locations.
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