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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.

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Best Practice Tips for Restaurants to Improve Recall Communications

Modern Restaurant Management

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.

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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. All food businesses need a strategic communications plan that covers what to do before, during, and after a recall. This is why proactive, clear, and consistent communication is crucial.

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As Pandemic Lingers, Adding Good Communication to the Menu Can Reduce Customer Concerns

Modern Restaurant Management

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

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The Future of Dining in 2025 Is Smarter, Simpler, and More Personal

Modern Restaurant Management

Start with areas where AI can make a measurable impact, such as inventory management or targeted promotions. Transparent communication and well-synchronized platforms helps every phygital interaction feel reliable and intuitive. The disappointment creates friction and undercuts their trust in your system.

2025 450
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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

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Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

By sharing your menu across all digital platforms including your website, review pages and social channels, customers have ample opportunities to see it and therefore decide to make a buying decision—whether that be making an in-person dining reservation or ordering food for delivery. Give Your Website All of the Love.

Marketing 553